Tech industry HR expert joins SeenThis management team

With her extensive experience working with international growth companies such as TrueCaller and iZettle, Petra Weslien has joined the SeenThis management team as Chief Human Resource Officer and will play a key role in the company’s continued expansion. 

Swedish tech company SeenThis contributes to the fight against the internet’s negative climate footprint by reducing the amount of data required to deliver images and video without compromising loading times or quality. 

Having many years of experience in the upscaling of tech companies under her belt, Petra’s primary responsibility at SeenThis will be to enable the company’s rapid growth from both an organizational and market perspective. Her most recent role was as Chief People Officer at TrueCaller and prior to that, held the same role at iZettle. 

Jesper Benon, CEO at SeenThis, shares: "Petra has fantastic energy and is good at building strong organizations in the expansion phase. Given that SeenThis is gaining momentum with strong growth on several continents, we’re convinced that Petra is the right person to build on the culture, values, and skills that exist today".

Petra is one of the few board experts with a specific HR profile. She has current board assignments at Cinode, Yabie, and IMR (Institute for People in Movement), in addition to previous board assignments at Momentum and Kundo.

In her own words, "Everyone is looking for the magic formula for how best to scale companies. What attracted me to SeenThis is the enormous potential that exists in the company and the technology — combined with fundamentally sound values and a strong cultural match. This will be a fun journey ahead".

Petra began her new role as Chief Human Resource Officer on August 29, 2022.

For more information, please contact:

Sara Backsell, SeenThis PR & Communications Manager at +46 (0)76-288 56 15 or

Sep 09, 2022