Core Technology

Adaptive streaming is the future of display ad serving

CORE Technology

There are 5 Main Factors, which Make SeenThis’ Technology Superior

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Minimal load-time for video ads, regardless of connection

mobile_friendly

Automatically adapted for every device, OS and browser

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No file size restrictions, with maximum quality for every user

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Certified in all major advertising networks, for programmatic and I/O

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Correct and actionable metrics, with ad server integrations

network_check

Minimal load-time for video ads, regardless of connection

Streaming has fundamentally changed the way we watch video content online. But, surprisingly, most display ad video alternatives still rely on legacy technologies, which practically force the user to download the entire video before it can be displayed.

With adaptive streaming, the video starts playing as soon as the user has received the first few fragments. In addition, the quality of the video will automatically scale up or down, depending on the user’s connection, to make sure the the video is not interrupted by buffering.

Why is this important? More video starts, means more users will get a chance to see the ad, leading to better campaign results.

mobile_friendly

Automatically adapted for every device, OS and browser

Viewability is primarily decided by the buying strategy and the placement of the ad space on the website. If an ad space is out-of-screen, the ad cannot be viewed.

However, when an ad space is in-screen, the technology used to deliver content to the user will be critical for the ad performance. SeenThis automatically adapts the way content is delivered to each device, operating system and browser, to optimize ad performance.

Why is this important? The compatibility of SeenThis ads is much higher than traditional alternatives, resulting in even more ad views.

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No file size restrictions, with maximum quality for every user

Creators should have the freedom to create beautiful and engaging display ads, without having to worry about file size restrictions. With SeenThis, they finally can.

We accept assets in any size. So feel free to scale the quality up as much as you can, and we will make sure that the users get to enjoy as many pixels as possible. And, thanks to our cutting-edge transcoder, the final ads will still be reduced in size and have a limited impact on user data plans.

Why is this important? With no file size restrictions, display ads can finally be displayed the way they were meant to be seen.

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Certified in all major advertising networks, for programmatic and I/O

SeenThis is certified in all major platforms and advertising networks, which means you can distribute the ads in your regular ad server, with full access to all the inventory you need – at a low cost.

In addition, SeenThis is of course fully compliant with all data protection legislation. In fact, we do not rely on any form of personal data or cookies as part of the ad delivery, which significantly facilitates the process.

Why is this important? When switching to SeenThis, the effect on your current ways of working will be minimal, with hassle-free ad distribution.

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Correct and actionable metrics, with ad server integrations

Since you, as a customer, are in full control of distributing the ads, you will receive all the display metrics in your regular ad server. Just like you are used to.

In addition, SeenThis will provide you with correct and actionable video metrics (i.e. video starts, quartiles, completion rate, etc.). And, last but not least, you are now able to access our metrics directly in Adform.

Why is this important? With reliable metrics and ad server integrations, you can optimize your campaigns based on video KPIs.