Privacy Notice

This Privacy Notice describes how SeenThis, as controller, processor or sub-processor within the meaning of the General Data Protection Regulation (“GDPR”), processes personal data.

Who are we and how do we collect data?

Seenthis AB, Reg. No. 556920-5452, Fredriksdalsgatan 22, SE 120 32 Stockholm, Sweden (“SeenThis”, “we” or “us”) is a technology company. 

We provide our customers with technology to efficiently stream or otherwise display content (e.g videos or images) over the internet, while reducing carbon footprint. Our customers are e.g. advertisers, publishers, e-stores, agencies, media companies or other businesses (“Customers”). 

Viewers (“Users”) of content (e.g you as a visitor of a web site or user of an app which displays content with the help of our technology) benefit from a faster internet with a smart footprint.

Customers and Users provide us with most of the personal data we receive.

For which purposes do we process data and for how long? 

1. Data related to Users

With regards to you as a User, when you visit a web site or use an app which displays content (e.g. videos or images) from or via one of our Customers and provided by SeenThis, your personal data (IP address and user agent request header) is sent to us as part of the request from your browser, and we use it as necessary to technically deliver the correct content. We do not log or store your IP address and user agent request header, and we do not track your browsing behavior. 

2. Data related to our Customers 

Our Customers use our technology to efficiently stream or display content (such as videos or images) online, while reducing carbon footprint. To provide our services and to manage Customer relationships, we process data as follows. 


If you are a Customer (including sole trader or similar) using our Sitestream website optimizer service we may process data which qualifies as personal data, as follows. 

If you subscribe to our Sitestream services online, our payments partner Stripe will process your information as stated by the payment partner’s terms and privacy notice provided to you at purchase. For purposes of processing your payment we may share transaction data with Stripe, and Stripe may collect data directly from you. Stripe collects transaction and personal identifying information, which it analyzes and uses to operate and improve the services it provides to us and to you, including for fraud detection. You can learn more about Stripe and read its privacy policy here.

3. Data related to SeenThis website visitors

If you submit information via our contact form  (e.g. on or, we will process the contact details you provide and any personal data contained in or connected to your message in order for us to respond to your query or information request, as well as provide you with marketing material. You may at any time revoke your consent to receive marketing material by contacting us at 

If you contact us via our website, Google may collect your device information through Google’s reCAPTCHA service. The reCAPTCHA service prevents misuse of our website. Google will process this information in accordance with its terms of service and privacy policy (links are available to you before you contact us via our website).

If you contact us via chat through our website, our third party supplier Crisp processes data to deliver the chatbox service, according to their privacy statement (available to you in connection to your use of the chat).

When you visit our website, we use third party analytics services to help us understand a visitor’s use of our website, and to serve ads. We also collect data as needed for the website to technically function. Please find details on how we use these services and tracking technologies in our Cookie policy. We do not sell your personal data.  

4. Recruitment

With regards to you as a Candidate to work for SeenThis. 

*For details, see section below on what data we collect

Please find additional details here regarding data processing related to you as a candidate to join SeenThis.

What personal data do we collect? 

What data we collect depends on our relationship to you (see above). The kinds of data we collect are: 

Contact information - Name, title, e-mail address, mobile phone number or other individual or contact details, as well as personal data contained in messages.

Content data - videos or images hosted by us on behalf of Customers may contain images of individuals (e.g. actors or models) or other information related to individuals as part of a video or image provided by our Customers, and processed by us on behalf of the Customer (as data processor). 

Device information - IP address, language settings, browser settings, time zone, operating system, Client ID or similar information about your device. 

Employment data - Name, date of birth, ID/national identity number, title, occupation, e-mail address, mobile phone number, address, nationality, employment or educational history, or other information relevant for recruitment or employment.

Sitestream specific information - Sitestream identification key, payment partner’s identification key, subscription type and date, your URL (web address) and similar data required to manage your subscription and provide the service.

Legal basis 

Contractual - we process data based on fulfillment of contract with our Customers, partners and suppliers, as well as employees. 

Legitimate interest - we process data based on our legitimate interest to technically provide our service to the benefit of Users, and to manage relationships with potential Customers, Website visitors, Candidates and others. 

Consent - we rely on Website visitors consent for provision of information and marketing. 

Legal obligation - we may process data based on legal requirements (e.g. bookkeeping rules). 

Note: when we operate as a processor or sub-processor of data on behalf of our Customers, each controller controls the means and purpose of processing personal data, and are accountable for establishing a legal basis for data processing. Further information is found in each controller’s privacy notice.   

Who has access to personal data? 

SeenThis may receive and process your personal data for the purposes described above. Depending on the categories and purposes of receiving and processing personal data, internal departments within SeenThis may process your personal data on a need to know basis. For example, our sales department may have access to personal data relating to Customers.

In our provision of services we use partners and suppliers. We only share data to the extent needed and always protected by data transfer agreements or data processing agreements, or other valid mechanisms as applicable, containing reasonable and necessary measures to ensure an adequate level of data protection in accordance with applicable law. 

Third parties may, as processors or sub-processors, receive or process personal data based on our instructions, such as hosting partners (used for maximum quality, security and performance of our services), providers to support our business operations (e.g. customer relationship management, IT support, analytics support and recruitment management), or consultants.

In addition, we may transfer, in compliance with applicable data protection law,  personal data to law enforcement agencies, governmental authorities, judicial authorities, auditors or legal counsel. In case of a corporate merger or acquisition, personal data may be accessed to the third parties involved in the merger or acquisition. 

Further, we may share personal data with third party analytics and ad service providers (please find more information in our Cookie Notice).  

Export of data from the EU/EEA to other countries 

The personal data that we receive, may be transferred to and processed by recipients that are located inside or outside the EU/EEA. We will take all necessary measures to ensure that transfers out of the EEA are adequately protected as required by applicable data protection law. With respect to transfers to countries not providing an adequate level of data protection, we will base the transfer on appropriate safeguards, such as standard data protection clauses adopted by the European Commission or by a supervisory authority, together with binding and enforceable commitments of the recipient, or approved certification mechanisms together with binding and enforceable commitments of the recipient. 

Your rights as a data subject

You have rights, under the GDPR and other legislation, related to us processing your  personal data, such as:

    doneRight to have your personal data deleted (“right to be forgotten”), under certain conditions 

    doneRight to be informed

    doneRight to data access (“data extract”) 

    doneRight to rectification 

    doneRight to restrict processing, under certain conditions  

    doneRight to object against our processing, under certain conditions 

    doneRight to object to an automated decision that significantly affects you

    doneRight to withdraw your consent (where relevant)

    doneRight to lodge a complaint 

If you make a request, we have one month to respond to you. If you would like to get in touch to exercise your rights, or have further questions on how we process personal data, the easiest way is to email us on

If you would like to lodge a complaint with the Swedish Authority for Privacy Protection, you will find their details here

How we use cookies and other tracking technologies 

Please find information in our Cookie Notice.


SeenThis participates in the IAB Europe Transparency & Consent Framework ( and complies with its specifications and policies.

SeenThis contact information

SeenThis AB is registered with the Swedish Companies Registrations Office, with company registration number 556920-5452, and with registered office at Fredriksdalsgatan 22, SE 120 32 Stockholm, Sweden. SeenThis has a Data Protection Officer. You can reach us at Please specify in the subject line in case you specifically wish to contact the  Data Protection Officer. 

Visit for more information about us. 

Changes to our privacy notice

We keep this notice under regular review, and place any updates on this web page. This notice was last updated on 9 Jan 2023.