Measuring and reporting data transfer and savings
SeenThis measures, tracks and evaluates data transfer, data reduction and emission impact for all creatives with our adaptive bitrate streaming technology. Available for all clients in the Emissions Dashboard.
Emissions Dashboard
Track, measure and analyze your carbon footprint
Our unique technology with its data-saving capabilities now enables you to see and download your emission reports at agency level. If you prefer, you can also deep-dive on specific clients, campaigns and creatives. Aggregate savings across all your brands and look at specific creatives to get the measurements you need.
All campaigns are tracked by default - no manual setup needed. Export your reports to Excel in seconds for your client presentations.
The dashboard insights include data transferred, carbon footprint, as well as estimation on data reduction and avoided carbon emissions. In addition, you'll find useful comparisons to better understand the positive impact you create when choosing our tech.
How we measure
SeenThis has developed a methodology for automatically evaluating data reduction for both video and static ads based on campaign-specific data. For video ads, a statistically significant regression model has been developed for predicting data reduction from SeenThis Adaptive Streaming Technology, trained on hundreds of campaigns.
The model is based on a multitude of parameters related to the creative itself, its quality, the delivery of the creative, and CDN caching.
Reporting
SeenThis provides different alternatives for reporting, depending on which method is used.
The Emissions dashboards, the Emissions Calculator and A/B tests are all ways of helping our clients understand their saved emissions on digital ad campaigns.
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"There are several ways to measure the amount of data being delivered from CDN data centers to end users. SeenThis uses the most accurate and reliable method to track and monitor this information, per the CDN's recommendation to track egress bandwidth using the resp.bytes_written variable."
- Sales Engineering Manager, Fastly EMEA
