Measuring and reporting data transfer and savings
SeenThis measures data transfer and calculates carbon footprint for all creatives and campaigns that we stream. Data reduction and emission impact can be calculated based on measurements or estimations of the data transfer of conventional technologies. This information is available for all clients in the Emissions Dashboard.
Emissions Dashboard
Track, measure and analyze your carbon footprint
Our unique technology with its data-saving capabilities now enables you to see and download your emission reports at agency level. If you prefer, you can also deep-dive on specific clients, campaigns and creatives. Aggregate savings across all your brands and look at specific creatives to get the measurements you need.
All campaigns are tracked by default - no manual setup needed. Export your reports to Excel in seconds for your client presentations.
The dashboard insights include data transferred, carbon footprint, as well as estimation on data reduction and avoided carbon emissions. In addition, you'll find useful comparisons to better understand the impact you have avoided when choosing our tech over conventional technology.
How we measure
SeenThis tracks the data transferred when delivering creatives to end users across the globe. Our detailed measurement allows us to provide transparent and granular reporting of data transfers related to creative delivery.
In order to automatically evaluate avoided data transfers, SeenThis has developed a methodology for both video and static ads based on campaign-specific data. For video ads, a statistically significant regression model has been developed for predicting data reduction from SeenThis Adaptive Streaming Technology, trained on hundreds of campaigns.
The model is based on a multitude of parameters related to the creative itself, its quality, the delivery of the creative, and CDN caching.
Reporting
SeenThis provides different alternatives for reporting, depending on which method is used.
The Emissions dashboards, the Emissions Calculator and A/B tests are all ways of helping our clients understand their footprint and avoided impact of digital ad campaigns.
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"There are several ways to measure the amount of data being delivered from CDN data centers to end users. SeenThis uses the most accurate and reliable method to track and monitor this information, per the CDN's recommendation to track egress bandwidth using the resp.bytes_written variable."
- Sales Engineering Manager, Fastly EMEA
