SeenThis provides different alternatives for reporting data savings, depending on which method is used.
SeenThis Emissions calculator
Found on our website, the calculator is a tool that can be used pre-campaign for new and interested clients to get an idea of the data savings can be achieved using SeenThis streaming technology. While the calculation and its assumptions are based on a large sample of historical data, there are multiple unknown factors affecting the results (e.g. the quality of the creative, the campaign's viewability, placement, inventory, budget, etc.), making it difficult to produce an accurate evaluation. In order to get a precise result, a campaign with a detailed measurement must be carried out.
When an A/B test has been conducted, the results from the campaign are not displayed in any dashboard, but reported after the end of the campaign. The figures that are reported to clients represent the amount of data transferred with both SeenThis streaming technology and traditional technology, in addition to what this represents in potential data transfer savings.
Do you want to know more about Emissions Reporting?
There are four types of emissions reporting, a GHG protocol corporate standard created by the World Resources Institute and the World Business Council for Sustainable Development in 2004.
It has since become the dominant accounting methodology for greenhouse gases (GHG) emissions reporting.
Emissions dashboards are available for all SeenThis clients and report on every campaign executed. They provide information on exactly how much data has been transferred for a specific ad fetched directly from CDN centers. The dashboards also report on the reduction in data transferred, using the automatic evaluation approach described in the Measuring data transfer section.
When considering data transfer measurements and CO2e equivalents, it's important to distinguish between footprint and reduction.
To measure carbon footprint reduction, SeenThis uses Doconomy's carbon key, which converts data savings into a CO2 emissions equivalent. SeenThis technology uses 1 kg CO2e per 1 GB of data transfer.1According to this methodology, this means that if an ad resulted in 30 GB of data transferred, this would translate to a CO2e footprint of 30 kg.
Read more about assumptions in our white paper.
In evaluating CO2e reductions as a result of SeenThis technology, there's an assumption that data transfer technologies (including ours) can affect up to 30% of the internet value chain. Therefore, the maximum potential for CO2e reduction per 1 GB of data transfer is 0.30 kg (assuming the above-mentioned 1 kg CO2 per GB transfer rate).
If an ad entails a 30% data reduction as a result of SeenThis technology, the potential CO2e reduction would be 10% for the whole creative.