5 Ways to Prep Your Ad Tech Stack for the AI Future

To stay competitive, advertisers must prepare their ad tech stack for an AI-powered future. Here are five ways to get ready:

• Use adaptive streaming to ensure creative loads instantly, no matter the user’s connection or device.
• Choose delivery partners that support real-time optimization and data feedback loops.
• Integrate attention measurement tools that use AI to track engagement beyond traditional metrics.
• Optimize creative formats for flexibility, ensuring compatibility with dynamic content and personalized messaging.
• Prioritize performance data collection across the ad experience—not just clicks, but load speed, viewability, and time-in-view.

 

Getting ready for AI doesn’t just mean using more AI – it means strengthening the systems that make AI-driven strategies effective.