Ad formats
Ad formats that grab attention and drive real results across the funnel (specific formats vary by market).
Awareness
Built to capture attention
Awareness
Brand Stories
Brand Stories allow advertisers to engage audiences with immersive, sequential video storytelling in a swipeable, full-screen vertical video format. Built for premium publisher environments. Brand Stories drives attention with exceptional performance across the open web.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Video starts
Completion rates
Time in view
Video swipes
Required assets
Awareness
Brand Stories
Brand Stories allow advertisers to engage audiences with immersive, sequential video storytelling in a swipeable, full-screen vertical video format. Built for premium publisher environments. Brand Stories drives attention with exceptional performance across the open web.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Video starts
Completion rates
Time in view
Video swipes
Required assets
Awareness
Brand Stories
Brand Stories allow advertisers to engage audiences with immersive, sequential video storytelling in a swipeable, full-screen vertical video format. Built for premium publisher environments. Brand Stories drives attention with exceptional performance across the open web.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Video starts
Completion rates
Time in view
Video swipes
Required assets
Awareness
Full screen
Full sreen ads are ideal for driving brand awareness and delivering immersive storytelling experiences. This format is designed for bold brand messaging or product-led narratives.
KPIs
Viewability Rate
Brand Recall
Attention
Average View Time
Video Starts
Completion Rates
Time in View
Storytelling
Brand Awareness
Required assets
Awareness
Full screen
Full sreen ads are ideal for driving brand awareness and delivering immersive storytelling experiences. This format is designed for bold brand messaging or product-led narratives.
KPIs
Viewability Rate
Brand Recall
Attention
Average View Time
Video Starts
Completion Rates
Time in View
Storytelling
Brand Awareness
Required assets
Awareness
Full screen
Full sreen ads are ideal for driving brand awareness and delivering immersive storytelling experiences. This format is designed for bold brand messaging or product-led narratives.
KPIs
Viewability Rate
Brand Recall
Attention
Average View Time
Video Starts
Completion Rates
Time in View
Storytelling
Brand Awareness
Required assets
Awareness
Video Static
A hybrid format that combines the eye-catching movement of video with the support ofa static area. The video element captures attention with the support of the static areadelivering key messaging, calls-to-action branding and supporting visuals.
KPIs
Brand Awareness
Viewability & Attention
Reach & Impressions
Engagement
Brand Recall Uplift
Required assets
Awareness
Video Static
A hybrid format that combines the eye-catching movement of video with the support ofa static area. The video element captures attention with the support of the static areadelivering key messaging, calls-to-action branding and supporting visuals.
KPIs
Brand Awareness
Viewability & Attention
Reach & Impressions
Engagement
Brand Recall Uplift
Required assets
Awareness
Video Static
A hybrid format that combines the eye-catching movement of video with the support ofa static area. The video element captures attention with the support of the static areadelivering key messaging, calls-to-action branding and supporting visuals.
KPIs
Brand Awareness
Viewability & Attention
Reach & Impressions
Engagement
Brand Recall Uplift
Required assets
Awareness
Social Boost
The Social Boost format transforms native-looking social posts into interactivedisplay ads that mimic the familiar environment of social platforms. Repurpose yourhigh-performing social content and amplify reach, increase brand recall, and driveengagement across the open web.
KPIs
Brand Awareness
Engagement Boosting
CTR
Content Retargeting
Increased Viewability &
Attention
Cost Efficient Social
Video Reach
Brand Uplift
Greater ROAS
Required assets
Awareness
Standard Carousel
A visually engaging format that lets users swipe or click through a series of images, eachhighlighting a key message, product, or brand moment. Standard Carousel ads delivermultiple visuals within one placement, boosting recall and increasing the chance yourbrand is remembered. Perfect for driving awareness through simple, intuitive exploration.
KPIs
Brand Awareness
Reach & Impressions
High Viewability
Engagement
Message Recall Uplift
Required assets
Awareness
Dual Carousel
A split-panel carousel that displays two coordinated streams of content side byside, allowing users to effortlessly browse multiple brand messages at once.Whether pairing imagery with headlines or showcasing complementary visuals, thisformat increases visibility, reinforces key themes, and delivers a memorable, high-impact brand presence.
KPIs
Brand Recall Uplift
Viewability & Attention
Reach & Impressions
Brand Awareness
Message Reinforcement
Required assets
Awareness
Multi-Video Hover
The Multi-Video Hover format allows users to trigger different videonarratives by hovering (tap on mobile) over icons, swatches, or visualelements. Whether it’s showcasing product variants, or telling a brand story,this format puts control in the hands of the viewer.
KPIs
Engagement-Led
Storytelling
Viewability Rate
Brand Recall
Attention
Average View Time
Video Start &
Completion Rates
CTR
Required assets
Consideration
Spark interest & drive intent
Consideration
Flip Cards
A dynamic, interactive format that flips to reveal additional content when the userhovers (tap on mobile) the creative - just like turning over a physical card. Thefront can feature an attention-grabbing visual or headline, while the reversedelivers deeper detail, offers, or calls to action.
KPIs
Engagement
Message/Benefit
Discovery
CTR
Product Education
Interaction
Required assets
Consideration
Flip Cards
A dynamic, interactive format that flips to reveal additional content when the userhovers (tap on mobile) the creative - just like turning over a physical card. Thefront can feature an attention-grabbing visual or headline, while the reversedelivers deeper detail, offers, or calls to action.
KPIs
Engagement
Message/Benefit
Discovery
CTR
Product Education
Interaction
Required assets
Consideration
Flip Cards
A dynamic, interactive format that flips to reveal additional content when the userhovers (tap on mobile) the creative - just like turning over a physical card. Thefront can feature an attention-grabbing visual or headline, while the reversedelivers deeper detail, offers, or calls to action.
KPIs
Engagement
Message/Benefit
Discovery
CTR
Product Education
Interaction
Required assets
Consideration
Slider
The Slider format invites users to engage by dragging a slider (swipe on mobile)across the banner to uncover hidden content. This simple interaction capturesattention, encourages exploration, and drives higher engagement rates compared tostatic formats, making it ideal for showcasing product benefits or visual storytelling.
KPIs
Engagement Rate
Completion Rate
Dwell Time
Time-in-View
Post-Engagement
Clicks
CTR
Required assets
Consideration
Slider
The Slider format invites users to engage by dragging a slider (swipe on mobile)across the banner to uncover hidden content. This simple interaction capturesattention, encourages exploration, and drives higher engagement rates compared tostatic formats, making it ideal for showcasing product benefits or visual storytelling.
KPIs
Engagement Rate
Completion Rate
Dwell Time
Time-in-View
Post-Engagement
Clicks
CTR
Required assets
Consideration
Slider
The Slider format invites users to engage by dragging a slider (swipe on mobile)across the banner to uncover hidden content. This simple interaction capturesattention, encourages exploration, and drives higher engagement rates compared tostatic formats, making it ideal for showcasing product benefits or visual storytelling.
KPIs
Engagement Rate
Completion Rate
Dwell Time
Time-in-View
Post-Engagement
Clicks
CTR
Required assets
Consideration
Rich Scroller
The “Rich scroller” format maximizes the use of the static area to create anengaging and immersive user experience. Unlike other video static formats, theuser scrolls (swipes on mobile) the static area revealing multiple sections whereclients can leverage their portfolio of brand assets.
KPIs
Engagement
Increased brand recall
Dwell Time
Product Discovery
CTR
Storytelling
Required assets
Consideration
Rich Scroller
The “Rich scroller” format maximizes the use of the static area to create anengaging and immersive user experience. Unlike other video static formats, theuser scrolls (swipes on mobile) the static area revealing multiple sections whereclients can leverage their portfolio of brand assets.
KPIs
Engagement
Increased brand recall
Dwell Time
Product Discovery
CTR
Storytelling
Required assets
Consideration
Rich Scroller
The “Rich scroller” format maximizes the use of the static area to create anengaging and immersive user experience. Unlike other video static formats, theuser scrolls (swipes on mobile) the static area revealing multiple sections whereclients can leverage their portfolio of brand assets.
KPIs
Engagement
Increased brand recall
Dwell Time
Product Discovery
CTR
Storytelling
Required assets
Consideration
Scratch Card
A playful, gamified format that lets users “scratch” the ad surface (by swiping orhovering) to reveal a hidden message, image, or offer beneath. This tactileinteraction drives curiosity and engagement, making it ideal for campaigns thatwant to reward attention, tease promotions, or reveal product benefits.
KPIs
Gamified Engagement
Offer/Message Reveal
Interaction
Engagement
CTR
Required assets
Consideration
Scratch Card
A playful, gamified format that lets users “scratch” the ad surface (by swiping orhovering) to reveal a hidden message, image, or offer beneath. This tactileinteraction drives curiosity and engagement, making it ideal for campaigns thatwant to reward attention, tease promotions, or reveal product benefits.
KPIs
Gamified Engagement
Offer/Message Reveal
Interaction
Engagement
CTR
Required assets
Consideration
Scratch Card
A playful, gamified format that lets users “scratch” the ad surface (by swiping orhovering) to reveal a hidden message, image, or offer beneath. This tactileinteraction drives curiosity and engagement, making it ideal for campaigns thatwant to reward attention, tease promotions, or reveal product benefits.
KPIs
Gamified Engagement
Offer/Message Reveal
Interaction
Engagement
CTR
Required assets
Consideration
Swatch Hover
An interactive display format where users hover over (tap on mobile) swatchesor thumbnails to instantly reveal a product alternative variant. Perfect forshowcasing different colours, styles, or features within a single ad unit. SwatchHover ads invite exploration and comparison.
KPIs
Product Comparison
Engagement
High Interaction Rates
Conversion-Ready
Clicks
Required assets
Consideration
Swatch Hover
An interactive display format where users hover over (tap on mobile) swatchesor thumbnails to instantly reveal a product alternative variant. Perfect forshowcasing different colours, styles, or features within a single ad unit. SwatchHover ads invite exploration and comparison.
KPIs
Product Comparison
Engagement
High Interaction Rates
Conversion-Ready
Clicks
Required assets
Consideration
Swatch Hover
An interactive display format where users hover over (tap on mobile) swatchesor thumbnails to instantly reveal a product alternative variant. Perfect forshowcasing different colours, styles, or features within a single ad unit. SwatchHover ads invite exploration and comparison.
KPIs
Product Comparison
Engagement
High Interaction Rates
Conversion-Ready
Clicks
Required assets
Consideration
Concertina Carousel
A visually distinctive carousel where each panel expands as it’s brought intofocus, creating a smooth, accordion-like reveal of content. Perfect forhighlighting product ranges, Concertina Carousel ads draw the eye, making iteffortless for audiences to click through to product specific landing pages.
KPIs
Engagement Boosting
Interaction
Product / Message
Discovery
Time Spent with Brand
Qualified CTR
Required assets
Consideration
Concertina Carousel
A visually distinctive carousel where each panel expands as it’s brought intofocus, creating a smooth, accordion-like reveal of content. Perfect forhighlighting product ranges, Concertina Carousel ads draw the eye, making iteffortless for audiences to click through to product specific landing pages.
KPIs
Engagement Boosting
Interaction
Product / Message
Discovery
Time Spent with Brand
Qualified CTR
Required assets
Consideration
Concertina Carousel
A visually distinctive carousel where each panel expands as it’s brought intofocus, creating a smooth, accordion-like reveal of content. Perfect forhighlighting product ranges, Concertina Carousel ads draw the eye, making iteffortless for audiences to click through to product specific landing pages.
KPIs
Engagement Boosting
Interaction
Product / Message
Discovery
Time Spent with Brand
Qualified CTR
Required assets
Consideration
Hotspot
An interactive format where hoverable points are placed over an image (tap onmobile), revealing extra content such as product details, feature call-outs.Hotspot ads turn static visuals into guided explorations, highlighting multiplefeatures to tell a richer product story without leaving the ad.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
Hotspot
An interactive format where hoverable points are placed over an image (tap onmobile), revealing extra content such as product details, feature call-outs.Hotspot ads turn static visuals into guided explorations, highlighting multiplefeatures to tell a richer product story without leaving the ad.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
Hotspot
An interactive format where hoverable points are placed over an image (tap onmobile), revealing extra content such as product details, feature call-outs.Hotspot ads turn static visuals into guided explorations, highlighting multiplefeatures to tell a richer product story without leaving the ad.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
360° Hotspot
An interactive format where hoverable points (tap on mobile) are placed over a productimage that rotates with 360° angles, to reveal key USPs such as product details, featurecall-outs. 360° Hotspot ads turn are ideal for showcasing a singular product with moreintricate detail whilst to telling a richer product story.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
360° Hotspot
An interactive format where hoverable points (tap on mobile) are placed over a productimage that rotates with 360° angles, to reveal key USPs such as product details, featurecall-outs. 360° Hotspot ads turn are ideal for showcasing a singular product with moreintricate detail whilst to telling a richer product story.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
360° Hotspot
An interactive format where hoverable points (tap on mobile) are placed over a productimage that rotates with 360° angles, to reveal key USPs such as product details, featurecall-outs. 360° Hotspot ads turn are ideal for showcasing a singular product with moreintricate detail whilst to telling a richer product story.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
360° Panoramic
An immersive, interactive ad experience that allows users to explore a full 360°scene through swipe or drag interaction. Perfect for transporting audiences intoyour world, this format builds emotional connection and deeper productunderstanding - key drivers in the consideration stage.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
360° Panoramic
An immersive, interactive ad experience that allows users to explore a full 360°scene through swipe or drag interaction. Perfect for transporting audiences intoyour world, this format builds emotional connection and deeper productunderstanding - key drivers in the consideration stage.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
360° Panoramic
An immersive, interactive ad experience that allows users to explore a full 360°scene through swipe or drag interaction. Perfect for transporting audiences intoyour world, this format builds emotional connection and deeper productunderstanding - key drivers in the consideration stage.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
Gamified
An engaging, interactive format that uses game-like mechanics - such as quizzes,puzzles, spins, or challenges - to capture attention and encourage active participation.By making the brand experience fun and rewarding, Gamified ads increase dwell time,boost recall, and nudge audiences further along the consideration journey.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
Gamified
An engaging, interactive format that uses game-like mechanics - such as quizzes,puzzles, spins, or challenges - to capture attention and encourage active participation.By making the brand experience fun and rewarding, Gamified ads increase dwell time,boost recall, and nudge audiences further along the consideration journey.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Consideration
Gamified
An engaging, interactive format that uses game-like mechanics - such as quizzes,puzzles, spins, or challenges - to capture attention and encourage active participation.By making the brand experience fun and rewarding, Gamified ads increase dwell time,boost recall, and nudge audiences further along the consideration journey.
KPIs
Engagement Boosting
Product Feature
Discovery
Content Exploration
High Interaction Rates
CTR
Required assets
Action
Seamless path to purchase
Action
1+2 Page Shoppable
An interactive format that lets users browse products directly within the ad in a 1 or 2 page banner, with click outs to product specific landing pages. By combining richvisuals, product details, shoppable ads shorten the path to purchase, making them idealfor driving immediate sales and reducing drop-off.
KPIs
High-Intent
Engagement
Product Discovery
CTR
Conversion Rate Uplift
ROAS
Qualified Traffic
Generation
Required assets
Action
1+2 Page Shoppable
An interactive format that lets users browse products directly within the ad in a 1 or 2 page banner, with click outs to product specific landing pages. By combining richvisuals, product details, shoppable ads shorten the path to purchase, making them idealfor driving immediate sales and reducing drop-off.
KPIs
High-Intent
Engagement
Product Discovery
CTR
Conversion Rate Uplift
ROAS
Qualified Traffic
Generation
Required assets
Action
1+2 Page Shoppable
An interactive format that lets users browse products directly within the ad in a 1 or 2 page banner, with click outs to product specific landing pages. By combining richvisuals, product details, shoppable ads shorten the path to purchase, making them idealfor driving immediate sales and reducing drop-off.
KPIs
High-Intent
Engagement
Product Discovery
CTR
Conversion Rate Uplift
ROAS
Qualified Traffic
Generation
Required assets
Action
Countdown
This format features a live timer that builds urgency around a key date, event, or offer. Whether it’s a product launch, limited-time sale, or campaign deadline,Countdown ads tap into FOMO to keep audiences engaged and prompt quicker purchase-decisions.
KPIs
CTR Uplift
Urgency-Driven
Engagement
Event/Launch
Awareness
High Attention
Conversion
Required assets
Action
Countdown
This format features a live timer that builds urgency around a key date, event, or offer. Whether it’s a product launch, limited-time sale, or campaign deadline,Countdown ads tap into FOMO to keep audiences engaged and prompt quicker purchase-decisions.
KPIs
CTR Uplift
Urgency-Driven
Engagement
Event/Launch
Awareness
High Attention
Conversion
Required assets
Action
Countdown
This format features a live timer that builds urgency around a key date, event, or offer. Whether it’s a product launch, limited-time sale, or campaign deadline,Countdown ads tap into FOMO to keep audiences engaged and prompt quicker purchase-decisions.
KPIs
CTR Uplift
Urgency-Driven
Engagement
Event/Launch
Awareness
High Attention
Conversion
Required assets
Action
Chatbot
An interactive format that embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Chatbot ads build trust, answer objections, and guide audiences toward confident purchase decisions. Please refer to our Chatbot Structure Template for further guidance on user journey.
KPIs
High-Intent
Engagement
Lead Qualification
Product Discovery
Conversion-Ready
Traffic
Required assets
Action
Chatbot
An interactive format that embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Chatbot ads build trust, answer objections, and guide audiences toward confident purchase decisions. Please refer to our Chatbot Structure Template for further guidance on user journey.
KPIs
High-Intent
Engagement
Lead Qualification
Product Discovery
Conversion-Ready
Traffic
Required assets
Action
Chatbot
An interactive format that embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Chatbot ads build trust, answer objections, and guide audiences toward confident purchase decisions. Please refer to our Chatbot Structure Template for further guidance on user journey.
KPIs
High-Intent
Engagement
Lead Qualification
Product Discovery
Conversion-Ready
Traffic
Required assets
Action
Product Swatch Hover
An interactive format where users hover over (or tap on mobile) swatches orthumbnails to instantly reveal a product alternative variant which then loads atailored carousel for that variant. Perfect for showcasing multiple colours, styles,or features within a single ad unit. Product Swatch Hover ads invite purchaseready decision making and comparison.
KPIs
Product Comparison
Engagement
High Interaction Rates
Conversion-Ready
Clicks
Required assets
Action
Product Swatch Hover
An interactive format where users hover over (or tap on mobile) swatches orthumbnails to instantly reveal a product alternative variant which then loads atailored carousel for that variant. Perfect for showcasing multiple colours, styles,or features within a single ad unit. Product Swatch Hover ads invite purchaseready decision making and comparison.
KPIs
Product Comparison
Engagement
High Interaction Rates
Conversion-Ready
Clicks
Required assets
Action
Product Swatch Hover
An interactive format where users hover over (or tap on mobile) swatches orthumbnails to instantly reveal a product alternative variant which then loads atailored carousel for that variant. Perfect for showcasing multiple colours, styles,or features within a single ad unit. Product Swatch Hover ads invite purchaseready decision making and comparison.
KPIs
Product Comparison
Engagement
High Interaction Rates
Conversion-Ready
Clicks
Required assets
Action
Configurator
An interactive format that lets users customise a product, adjusting colours, materials,features, or configurations to match their preferences. Perfect for high-considerationpurchases, Configurator ads give audiences a hands-on way to explore options,visualise their ideal product, and feel ownership before they buy.
KPIs
Product Customisation
High-Intent
Engagement
Deep Exploration
Conversion-Focused
Traffic
Consideration Growth
Required assets
Action
Configurator
An interactive format that lets users customise a product, adjusting colours, materials,features, or configurations to match their preferences. Perfect for high-considerationpurchases, Configurator ads give audiences a hands-on way to explore options,visualise their ideal product, and feel ownership before they buy.
KPIs
Product Customisation
High-Intent
Engagement
Deep Exploration
Conversion-Focused
Traffic
Consideration Growth
Required assets
Action
Configurator
An interactive format that lets users customise a product, adjusting colours, materials,features, or configurations to match their preferences. Perfect for high-considerationpurchases, Configurator ads give audiences a hands-on way to explore options,visualise their ideal product, and feel ownership before they buy.
KPIs
Product Customisation
High-Intent
Engagement
Deep Exploration
Conversion-Focused
Traffic
Consideration Growth
Required assets
More reasons to choose SeenThis
Activate everywhere.
Works frictionless with every major ad platform, ad-server and thrid party tracking.
Built-in measurement tracking.
Real-time KPIs and end-of-campaign insights.
From concept to live campaign – faster.
From creative concept to campaign launch, fast turnarounds and zero delays.
Insights & updates
Insights & updates
5 reasons your video ads aren't getting the attention you're paying for
5 reasons your video ads aren't getting the attention you're paying for
5 reasons your video ads aren't getting the attention you're paying for
SeenThis Partners with Vudoo to Bring Commerce-Enabled Video Advertising to the Open Web
SeenThis Partners with Vudoo to Bring Commerce-Enabled Video Advertising to the Open Web
SeenThis Partners with Vudoo to Bring Commerce-Enabled Video Advertising to the Open Web
Interview with Jesper Benon: Simplifying the open web
Interview with Jesper Benon: Simplifying the open web
Interview with Jesper Benon: Simplifying the open web
Your questions, answered.
Your questions, answered.
What is open web video advertising?
Why do SeenThis video ads load faster than traditional video ads?
What are the file size limits for SeenThis video ads?
How much more attention do SeenThis video ads generate compared to standard video?
How is SeenThis different from running video on social platforms or CTV?
What's the difference between SeenThis and traditional online video (OLV)?
What platforms and tools does SeenThis work with?
Where can I run SeenThis ads?