Articles & News
Below we share our news, knowledge and our experiences. We hope you feel inspired and get new thoughts and ideas from our articles.
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/30fOPXQr11NCQFNDQW7ISe/d8e2228bf2f25bb8012efa739006e7d1/ST-SimonJ-MicroWithImpact.png)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/38IyIS91eh7QOY4SYOoGaV/d11483f298343bed772632dd33e9481d/STxIPG_-_1920x1080.png)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/7pwMlpCdep0SHVECbUh6Dj/3572ee7bb23eb72deb04342c3ef5f2d6/STxScope3_-_1200x800.png)
SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology
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May 21, 2024![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/78s4dOGggNkrNc55jLqk80/9686cc728d78929d5690d51bf84a1f41/SeenThis_Social_Boost_-_Website_Still_Image_2.png)
SeenThis Introduce Social Boost
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May 15, 2024![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/BzwxRYH2gNa7cMH8dDY34/8e9ec29b940024ee7a95800e9a4cdb25/STxSRI_AD_Web.jpg)
SeenThis updates Emissions Dashboard
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Apr 09, 2024![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/3iXuQ04VdaUfPtcja1ikYi/56f6632aaed904ee2ff8c2684e7cb79b/TomJB16-9.jpg)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/2Is0KnANpZqnEVGCglXlof/e2bf19e33fe22fa16266272335c5b340/ST_Pintrest.jpg)
Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology
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Mar 07, 2024![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/7n2h927elasB8roSd8yCjc/dd1800ecb5b4435b47f810626aee5323/ST_SJ_Getting-ready.png)
Getting Ready for a Common Sustainability Measurement Framework
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Feb 21, 2024![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/75aAiQIfgIAOnYYpL4Sy9w/465c5a5c8cb5d83dd114383f39066a26/STxIAS_-_1920x1080.png)
SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform
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Feb 13, 2024![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/19rgIZVVxzoz31VuhJsAjM/976ef22ef063a781dd27d37f60705c3e/ST_Sustainability_Profitability_SimonJ_Web.jpg)
“Sustainability Plus Profitability” Requires A Mix of Metrics
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Dec 20, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/6vF5zMUj5OorjL9GvhT328/48d58a6fa512588cc12eef7ec3bdd92f/STxAudi_16-9.jpg)
SeenThis and Audi double CTR and cut emissions in inaugural partnership alongside Re-Mind PHD Fra...
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Dec 15, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/30y7u70EdkeE93C49vcGBB/e3fc69422920891593e97b41f29f8409/GarethHolmes_TechMadeEasy.jpg)
Complicated tech made easy
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Nov 03, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/702FyzC7P2EkgaLRETgBYV/7d31ef8d1f1adb68b273dad45d7f7262/STxZespri_16-9_New.png)
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![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/5JAGE7Mh93wkN6xLWdic16/6ca490b33208c3c8a6ece9fdc03e2cfc/Saturnus_BG_003.jpg)
Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad ...
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Oct 12, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/1z4PZQ1mOO0I54lPlG6HPu/4f7f0b58fd861b61017391f036a8a88a/STxClarin_16-9.png)
Grupo Clarin Avoids An Estimated 20 Tons of Carbon Emissions with SeenThis
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Oct 05, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/54YVAmE07HitoaSEleWmQD/293d23b1a3918dd04ecec99a24454c1a/ST_VMD_Web.jpg)
SeenThis and Val Morgan Digital celebrate six months of carbon emission minimisation thanks to pi...
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Sep 26, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/3cGlsBoMw645CwiuqdgVNr/003f6606f6c870f7dc7b9b7923f28881/STxGroupM_1-1.png)
SeenThis to bring adaptive streaming and data transfer measurement to GroupM’s media decarbonizat...
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Aug 24, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/iABmZA1fovzCTbmFaktOq/84f79b479747a3bb67f8a56cd99041fb/STxQwarry_16-9.png)
Qwarry partners with SeenThis to drive sustainability and innovation in digital advertising
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Jul 26, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/2DTe5jpIyI2nZ9jyFotsHa/2d6efa97a6f440196679d7b3d1655075/ST_carbon1_1-1_WITH_CARBON_1_LOGO.png)
Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa an...
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Jul 18, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/5et4hrfWWZ0e05A5oITX38/7569c91224ff8ebcd631c65aa92370be/ST_SustainArticle.jpg)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/1ArVYTYNMFsnGfiPeEQkWa/8245bdb5b77a89209b239da1e8aae788/STxGuerlain_Web.jpg)
Guerlain join forces with SeenThis to minimise greenhouse gas emissions in digital advertising ca...
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Jul 06, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/2yLB6OfBZvEoTKGJvDAplZ/64f2571ef2e02c08c53427eaadb781d7/ST_Adform_Image.jpg)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/5rFylnPmNxgAmIkkqU4E9K/70ac8ae245186134ee4d16931af16e2c/SeenThisAzerionV2-100__1_.jpg)
Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace
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Jun 15, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/6BggUYkIstK0ulQdb8VF01/4e88be778b5473264f5ae2aabcafe3cf/ST_GoogLoop_web.jpg)
Good-Loop Adopts SeenThis’ Streaming Technology To Minimise Carbon Footprint Of Its Purpose-Led A...
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Jun 14, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/1ggVxQNELduUTm4Iigqi0t/99700d151cd07b0c473d9729b710935d/If_you_cant_measure_it_gareth_2.png)
If you can't measure it
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May 31, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/2d46ziy7i5ljVTg5ZKF0DW/5ef885f8ef9c60223486dbdbf04cb5fe/SeenThis_x_Drive.png)
Drive embarks on digital sustainability journey, starting with streaming technology partner SeenT...
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Jun 01, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/4oczhEqa0wAdeiSd1FEveO/9de8ca501f22aa7cf82e07e18678295e/Sustain_Saturnus_Green22_closeup_1.jpg)
We Can Design Ad Tech To Be More Sustainable Now
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May 22, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/70s98VKwefIN97BWia0aLK/8170a579b05212fb43d7365411c9b969/PubMaticxSeenThis.jpg)
PubMatic Partners with SeenThis to Advance Sustainability in the Digital Supply Chain
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May 18, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/3DChjl9uYZ8AvV4JOMTtvZ/23ea42b3d31228a62cd2e916626ca9aa/ST_EmissionsDashboard2.jpg)
SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emissio...
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May 09, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/3c4BVuPbVLxGdgJWc2r2Rp/59d71424c206fcbe32f17565f210a025/SeenThisxCocaCola_Article.jpg)
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footpr...
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May 04, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/74unHrSm5csQfZiAl0bppu/1dad614445e66c88f62d3087df20ec2f/VBR-Image1.jpg)
SeenThis launches ground-breaking segment-by-segment optimization technology for display advertis...
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May 02, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/6iP8g9cdOiFLTozBZCpe2L/693633a8162aff476758870397de8aa4/NickTitmus_Attention2.jpg)
Attention by SeenThis - the new competitive advantage
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Apr 28, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/2p0E1QC0VT78Upw7MVT8HW/598bf228d05c361adc1049e9e1925986/LauraH_MMBT_New.jpg)
Maximizing Memory Building Time
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Apr 20, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/TATgZNxYeRnZvsPUC9oII/ec1c247118441502382499c26aa0accf/MiQxSeenThis__1_.jpg)
MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising
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Apr 18, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/7DlsnoMeK4mRGxua21DHPp/a8c0cfb1ab81a949027d4e33c678d152/SeenThis_SBTi.jpg)
SeenThis receives SBTi approval on emissions reduction targets
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Apr 14, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/3VVqttrz5IosGKqGY5dJU/4763d3420998d7aee2b7aede6414a890/SeenThis_How_To_Graphic_RED.png)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/33K173HGkYoShGh19dyEqa/f58d01a65a8b232206b139d5a891d6f7/Gareth_Blog_Article_HEADSHOT_Graphic_RED.jpg)
Life isn’t about waiting for the storm to pass - it’s about making your ads better
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Mar 06, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/3vKy3A5WZTibf3VmqjuX1i/eb14a0ce2f1a4edc847420ab2abc6dae/Dop_-_Edit_-_Stream3-6.png)
SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital adve...
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Feb 09, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/MugQbs5jIHc7DJdq68CtK/3c5b76b880d786584379e5523709d448/AdNetZero_Orange.png)
SeenThis Joins Ad Net Zero UK And Supports Drive In USA
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Jan 13, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/4pXxs5AqpaV0ieNAZ9SuwJ/012471e1711641eaa41a93de864da2b2/SeenThis_Latam_Airlines.png)
LATAM Airlines Reduces Cost Per User By As Much As 83% Using Innovative Ad Technology
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Jan 05, 2023![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/5mSzgTN8HQUNLhlMXzEJGt/2381b0c327067d54130847e740be3d50/Adtechcares___Project_Drawdown-01-2.jpg)
AdTechCares Partners with Project Drawdown to Launch Climate Action Campaign
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Dec 21, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/6d8c8eRIG9pNNVW2177dmK/66a5dc912a4eb4055cbc2d399b597bbd/ST_Partners_Scope3.png)
Scope3, SeenThis to Collaborate on Green Creative Measurement
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Dec 13, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/6UqiiuDtkZjU9RhkCkHTFd/18e60ded9903ae778e5344e642d68ee6/FinancialTimes_Nominees_Final2.jpg)
Financial Times nominates SeenThis in Tech Champions 2022
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Nov 18, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/76HgPGdzO7BmwuAkgf59dY/ad2d40658ce19fd1f18276bd86069e05/SKOD1560_ENYAQ_4x4_Konfig_Banners_1920x1080px.jpg)
Mixx Awards 2022: SeenThis shortlisted for best digital campaign
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Nov 17, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/7soVXVRHDCqN502LKHxqlD/34059d433b9e2472771ea35ee3e4c31a/ST_Yazle_Final2__1_.jpg)
Yazle Partners with SeenThis to Avoid Excessive Carbon Emissions on Digital Ad Campaigns
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Nov 09, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/HL5EFDKr1TJdV6VLbHcSw/beb7592eb84a29bddf2a6fa87dc20837/Andrew_Webb__Matthew_Upton_and_Charlie_Raper.jpg)
SeenThis Appoints Key New UK Commercial Directors
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Oct 19, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/101m99nPdLiGtIhztd0FDF/a3ddcc974792b02d6aa4b12cd68a652c/TheWires_Nominations.jpg)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/l7tmr7BEPqPHOXaBZJbiL/8e7db40be52b1ace0d9a6bb5dff0f295/seenthisxgoodnet__1_.jpg)
The GoodNet Partners With SeenThis To Increase Performance and Avoid Excessive Carbon Emissions o...
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Sep 29, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/5CYZsGJUtCkwQZWM2LlBrl/a6d19b421c6b12539ac38b5eb0e216bb/ADXAwards_SeenThis__1_.jpg)
SeenThis Named a Finalist in the 2022 AdExchanger Awards
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Sep 28, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/633v7XoRmidfH7iXw1nzUm/ed9087300649508cf1a00095194996bf/AdvertySeenThis_with_white_logo.jpg)
Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with S...
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Jul 14, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/1YJxB6kVof5ufHgfCQtfj8/45d8c7cc0fbf26e4fb80e99c6d5392e4/COVER_NEWS.jpg)
SeenThis wins 2022 LVMH Innovation Award category ‘Media and Brand Awareness’
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Jun 21, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/7BRAt6deQBytHClyZZcFRl/d3e5d5c47994a14d09efa9777514d824/seenthisxgroupm2__1_.jpg)
SeenThis and GroupM reduce CO2 footprint of Toyota digital ad campaign by 20%
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Jun 13, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/7gtKOsjC1sGsaVTCzQo7Xe/8107e4287432993b6ee8f57765a5e898/Group_2011.jpg)
SeenThis and Doconomy join forces to clean up global data waste starting with digital advertising
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May 25, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/70Z2xUaPHwG0BKTSU8ZacO/4402e2195ff9a0897c64d876a2b8b119/Scene_02_Stills_HiRes_LightBG_00003.jpg)
AOP Partners with SeenThis to Reduce Website Data Usage by 65% and Lower Carbon Footprint
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Apr 11, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/1URrGX1ydLjWizI10g6zYr/13efeed23ee59be830b0cf22c8bff36b/Scene_02_Stills_HiRes_LightBG_00001.jpg)
SeenThis and League-M Europe launch sales-partnership for climate-friendly and high-quality strea...
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May 16, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/7zds6usKt6xarlfcZZ1pJn/b884e37123df740bf5b6ad7ab514edda/small_LVMH_VISUEL_SITE_VIVATECH_640x360_2.jpeg)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/7EkjPo0P9fhZJm3jMF59k9/4a8f62caa2b6e9900adbc03efb7f1e69/amobee-st.png)
Amobee Partners With SeenThis to Deliver Streaming Advertising at Scale
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Apr 20, 2022![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/21ZvFHwDIg1c0kA1mYWtBD/db608e0e8fd0ac2bf4489c4326cbfdc7/The_Drum_Visual__2_.jpg)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/2ncTX3IPqIMTmAuJKEWgIU/3fb47672aea1d5c7b9dc5b293961e1f6/computer-768608_1920.jpg)
Impressive Double-Digit Increase on Revenue from Display-Ad Inventory for LADbible
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Jun 30, 2021![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/2r4QuDuBdIxA1oHH9UClDk/71fcec622c53217f3cd5057ab49da038/marvin-meyer-SYTO3xs06fU-unsplash__1_.jpg)
![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/38xuFbWBqbOYzBYKpPBa2V/dd339cf656ec25d24e2cd287c688397e/photo-1512428559087-560fa5ceab42.jpeg)
From Static to Video DCO with BMW
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Apr 24, 2019![](https://cdn-v1.sitestream.co/9nS1TJ/i?https://images.ctfassets.net/k7o6vycf53qe/4HXsQVbfolwaAXodD5XQJO/78fcfe4cdba1fee83f8b81059d56b443/Climate_Week2023_Evadama_Studios.MC_0446_1.jpg)
7 Key takeaways from Climate Week
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Sep 28, 2023