FEEDS DEEP DIVE
Keep product ads up to date
Connect a product feed to your SeenThis Studio creative. Prices, images and links come from the feed, so an offer can change while the layout and motion stay as designed.
Connect the data
Connect an existing feed in CSV, XML, JSON or Google Sheets, or create and publish a manual feed in SeenThis Studio. If prices and availability live in separate sources, you can link them through a shared product identifier.
Map the fields to the parts of the ad that should change: a product name, price, image or destination link. SeenThis Studio optimizes supported product images for the ad, so you don't have to use product-page images at their original size.
Preview the result before publishing. We can help with the feed structure and campaign setup.
From feed record to ad
Each field in the feed fills its own part of the ad.
The feed record holds the product’s name, price and image. In SeenThis Studio you connect each one to its own layer: the image to the picture, the name and price to text. When the price in the feed changes, only the price text in the ad changes.
If you already make finished product images with the price printed in them, Studio can show those as one image. A new price then means a new image.
One layout, many products
Each ad load fills the same design with the record it is given.
Choose the products for your campaign
Use filters, sorting and a product limit to build the selection for the campaign. For example, select a category, keep products marked as available in your data, and put the highest-priority offers first.
The creative can follow a defined selection order or choose products at random. Eligibility follows the fields and rules you configure, so check that your availability values mean what the campaign expects.
Keep offers current
Refreshed data reaches the ads that load after the refresh.
One feed can serve several connected creatives. With a dynamic feed, source changes become available when the feed refreshes, and subsequent ad loads use the refreshed data. An ad that is already open does not poll the source for changes.
Manual or static feeds use the version you publish. Set the refresh behavior to suit the campaign, and check the start and end of time-sensitive promotions before launch.
Changing values in a connected dynamic feed can update the offer without republishing the creative. Changes to the layout or field mappings still need to be published via the platform.
Built for changing offers
Because we build the whole chain, from creative tools to the player, one creative can combine streamed footage with separate text, product images and links from a feed.
When an offer changes, a new price can appear in its text layer while the footage and animation stay as they are. You keep the design you approved and update the product information without rendering the ad as a new video.
Ready to put your product data to work? Let’s talk.