従来の動画配信における事実
従来の動画配信における事実
多くの動画広告が
再生されていない
多くの動画広告が
再生されていない
どんなに時間をかけて
素晴らしい動画を制作しても
従来の動画広告配信では
「品質 or スピード」、「リーチ or コスト」
どちらかを諦める必要がありました。
どんなに時間をかけて
素晴らしい動画を制作しても
従来の動画広告配信では
「品質 or スピード」、「リーチ or コスト」
どちらかを諦める必要がありました。
どんなに時間をかけて
素晴らしい動画を制作しても
従来の動画広告配信では
「品質 or スピード」、「リーチ or コスト」
どちらかを諦める必要がありました。
One video, millions of viewing situations
One video, millions of viewing situations
One video, millions of viewing situations
The budget buys the placement. What happens next decides whether the video renders quickly, plays well, creates impact and generates results.
Traditional open web advertising infrastructure was built for static display. Video asks for more. Each impression lands in its own mix of device, connection and page, and across billions of impressions that adds up to more combinations than any single version of a video can serve well. Delivery has to read those conditions and adapt to each one.
That’s what SeenThis is built to do. We adapt how each video is prepared and delivered for the viewing situation it lands in.
The budget buys the placement. What happens next decides whether the video renders quickly, plays well, creates impact and generates results.
Traditional open web advertising infrastructure was built for static display. Video asks for more. Each impression lands in its own mix of device, connection and page, and across billions of impressions that adds up to more combinations than any single version of a video can serve well. Delivery has to read those conditions and adapt to each one.
That’s what SeenThis is built to do. We adapt how each video is prepared and delivered for the viewing situation it lands in.
The budget buys the placement. What happens next decides whether the video renders quickly, plays well, creates impact and generates results.
Traditional open web advertising infrastructure was built for static display. Video asks for more. Each impression lands in its own mix of device, connection and page, and across billions of impressions that adds up to more combinations than any single version of a video can serve well. Delivery has to read those conditions and adapt to each one.
That’s what SeenThis is built to do. We adapt how each video is prepared and delivered for the viewing situation it lands in.
How SeenThis adaptive streaming works
How SeenThis adaptive streaming works
How SeenThis adaptive streaming works
Many video ads on the open web are delivered as conventional video files. The browser has to request and buffer enough of that file to begin playback, while scripts, images and other assets on the same page compete for bandwidth. On a busy page or constrained connection, that can delay playback and give the viewer time to scroll past.
Many video ads on the open web are delivered as conventional video files. The browser has to request and buffer enough of that file to begin playback, while scripts, images and other assets on the same page compete for bandwidth. On a busy page or constrained connection, that can delay playback and give the viewer time to scroll past.
Many video ads on the open web are delivered as conventional video files. The browser has to request and buffer enough of that file to begin playback, while scripts, images and other assets on the same page compete for bandwidth. On a busy page or constrained connection, that can delay playback and give the viewer time to scroll past.
SeenThis treats a video as a sequence of short segments, each prepared and delivered individually. The format is built specifically for ad placements on the open web, and tuned together with our own encoding and player.
SeenThis treats a video as a sequence of short segments, each prepared and delivered individually. The format is built specifically for ad placements on the open web, and tuned together with our own encoding and player.
SeenThis treats a video as a sequence of short segments, each prepared and delivered individually. The format is built specifically for ad placements on the open web, and tuned together with our own encoding and player.
01
01
Segment by segment. The browser loads only the part being watched, together with a short buffer. The next segments follow as the viewer keeps watching.
Segment by segment. The browser loads only the part being watched, together with a short buffer. The next segments follow as the viewer keeps watching.
Segment by segment. The browser loads only the part being watched, together with a short buffer. The next segments follow as the viewer keeps watching.
02
02
Sized to the content. Each segment gets more or less data depending on its visual complexity. Fast motion and dense detail get more; simpler scenes get less.
Sized to the content. Each segment gets more or less data depending on its visual complexity. Fast motion and dense detail get more; simpler scenes get less.
Sized to the content. Each segment gets more or less data depending on its visual complexity. Fast motion and dense detail get more; simpler scenes get less.
03
03
Matched to the connection. Delivery adapts to the viewer’s available bandwidth as the ad plays. A fast connection receives a version adapted to those prerequisites. A slow one gets a smaller version that starts quickly and keeps playing.
Matched to the connection. Delivery adapts to the viewer’s available bandwidth as the ad plays. A fast connection receives a version adapted to those prerequisites. A slow one gets a smaller version that starts quickly and keeps playing.
Matched to the connection. Delivery adapts to the viewer’s available bandwidth as the ad plays. A fast connection receives a version adapted to those prerequisites. A slow one gets a smaller version that starts quickly and keeps playing.
04
04
Close to the viewer. Segments come from servers close to the viewer, so they arrive faster.
Close to the viewer. Segments come from servers close to the viewer, so they arrive faster.
Close to the viewer. Segments come from servers close to the viewer, so they arrive faster.
For creative teams
Upload your high-quality master as it is. We adapt delivery to each viewer, and set encoding using quality analysis, including VMAF, the industry-standard measure of how good video looks to viewers.
Built for video advertising on the open web
Built for video advertising on the open web
Built for video advertising on the open web
Adaptive streaming is familiar from services such as Netflix and YouTube. Those services control their own player, app and viewing environment, and their viewers have chosen to watch, so a moment of buffering is expected and accepted.
Advertising on the open web is different. A video ad appears inside someone else’s page, alongside editorial content, scripts, images and other advertising, across thousands of publishers, browsers and devices. And it has to play the instant it comes into view to grab the viewer's attention. That short window is what SeenThis technology is built for.
Adaptive streaming is familiar from services such as Netflix and YouTube. Those services control their own player, app and viewing environment, and their viewers have chosen to watch, so a moment of buffering is expected and accepted.
Advertising on the open web is different. A video ad appears inside someone else’s page, alongside editorial content, scripts, images and other advertising, across thousands of publishers, browsers and devices. And it has to play the instant it comes into view to grab the viewer's attention. That short window is what SeenThis technology is built for.
Adaptive streaming is familiar from services such as Netflix and YouTube. Those services control their own player, app and viewing environment, and their viewers have chosen to watch, so a moment of buffering is expected and accepted.
Advertising on the open web is different. A video ad appears inside someone else’s page, alongside editorial content, scripts, images and other advertising, across thousands of publishers, browsers and devices. And it has to play the instant it comes into view to grab the viewer's attention. That short window is what SeenThis technology is built for.
We build the whole chain.
Editor to player to report.
At SeenThis, we build the creative tools, the animation engine, video encoding, adaptive streaming, our own player and the measurement behind it. That is why the motion you sign off is the motion that plays, and why we can improve the creative and the delivery together.
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Want to go further?
Explore the tech deep dive for more on how each part works.
Go deeper into the technology →
Go deeper into the technology →
Go deeper into the technology →
What it means for campaign performance
What it means for campaign performance
What it means for campaign performance
The technology exists to improve what happens after an impression has been bought: how quickly the ad appears, how well it plays and how long the viewer has to engage with it.
The technology exists to improve what happens after an impression has been bought: how quickly the ad appears, how well it plays and how long the viewer has to engage with it.
The technology exists to improve what happens after an impression has been bought: how quickly the ad appears, how well it plays and how long the viewer has to engage with it.
Independent studies, client campaigns and SeenThis campaign data show how that translates into measurable outcomes.
Independent studies, client campaigns and SeenThis campaign data show how that translates into measurable outcomes.
Independent studies, client campaigns and SeenThis campaign data show how that translates into measurable outcomes.
Attention. Eriksberg with Dentsu earned 3.4x the attention of static banners and 45% more than outstream video, measured by Lumen.
Attention. Eriksberg with Dentsu earned 3.4x the attention of static banners and 45% more than outstream video, measured by Lumen.
Attention. Eriksberg with Dentsu earned 3.4x the attention of static banners and 45% more than outstream video, measured by Lumen.
Read the case
Read the case
Read the case
Engagement and performance. Mitsubishi with PHD saw a 315% higher CTR and 25% lower cost per click compared with its standard display activity.
Engagement and performance. Mitsubishi with PHD saw a 315% higher CTR and 25% lower cost per click compared with its standard display activity.
Engagement and performance. Mitsubishi with PHD saw a 315% higher CTR and 25% lower cost per click compared with its standard display activity.
Read the case
Read the case
Read the case
Commerce outcomes. During Amazon Prime Day, Tonies saw 43% more add-to-cart actions and 14% higher product sales compared with standard display.
Commerce outcomes. During Amazon Prime Day, Tonies saw 43% more add-to-cart actions and 14% higher product sales compared with standard display.
Commerce outcomes. During Amazon Prime Day, Tonies saw 43% more add-to-cart actions and 14% higher product sales compared with standard display.
Read the case
Read the case
Read the case
Media efficiency. By bringing high-quality video into existing open web inventory, advertisers get video quality at display prices. Across campaigns, cost per engaged view has been 70% lower than traditional video.
Media efficiency. By bringing high-quality video into existing open web inventory, advertisers get video quality at display prices. Across campaigns, cost per engaged view has been 70% lower than traditional video.
Media efficiency. By bringing high-quality video into existing open web inventory, advertisers get video quality at display prices. Across campaigns, cost per engaged view has been 70% lower than traditional video.
How agencies, publishers and SeenThis work together
How agencies, publishers and SeenThis work together
How agencies, publishers and SeenThis work together
Agencies bring the strategy, buying and creative direction. Publishers bring their audiences, inventory and environments. SeenThis is the video advertising partner connecting the creative to the viewer, with technology that handles how the ad is prepared, delivered and played.
In practice, it fits the setup agencies already use. We prepare the creative, and the agency activates it through its existing ad server or DSP, such as Campaign Manager 360, DV360, The Trade Desk or Amazon DSP. The campaign then runs across open web inventory while we handle delivery and playback.
You’ve seen video ads. You haven’t SeenThis.
Agencies bring the strategy, buying and creative direction. Publishers bring their audiences, inventory and environments. SeenThis is the video advertising partner connecting the creative to the viewer, with technology that handles how the ad is prepared, delivered and played.
In practice, it fits the setup agencies already use. We prepare the creative, and the agency activates it through its existing ad server or DSP, such as Campaign Manager 360, DV360, The Trade Desk or Amazon DSP. The campaign then runs across open web inventory while we handle delivery and playback.
You’ve seen video ads. You haven’t SeenThis.
Agencies bring the strategy, buying and creative direction. Publishers bring their audiences, inventory and environments. SeenThis is the video advertising partner connecting the creative to the viewer, with technology that handles how the ad is prepared, delivered and played.
In practice, it fits the setup agencies already use. We prepare the creative, and the agency activates it through its existing ad server or DSP, such as Campaign Manager 360, DV360, The Trade Desk or Amazon DSP. The campaign then runs across open web inventory while we handle delivery and playback.
You’ve seen video ads. You haven’t SeenThis.
Let's talk!
Let’s talk!
Let’s talk!
