Carat and Lurpak partnered with SeenThis to drive a 2.1x higher CTR

Challenge: Lurpak wanted to grow relevance among South Asian audiences in the UAE by bringing “Lurpak Soft is Easier” to life. Standard display could state the message, but it couldn’t let people experience how easily Lurpak Soft spreads – the proof point stayed a claim rather than a moment users could feel.

Change: Lurpak partnered with Carat, Amazon Ads and SeenThis to create an interactive swipe-to-spread experience, inviting consumers to move the knife across the creative and spread Lurpak Soft themselves. Running across third-party inventory, the campaign used Amazon Ads’ deterministic targeting to reach relevant food, cooking and lifestyle audiences. Delivered with SeenThis adaptive streaming instead of traditional file downloads, the creative also used less data and lowered the campaign’s carbon footprint.