News & Articles
Why Cost Savings In Advertising Is So Exciting
I’ve spoken with a number of agency executives who say that they are winning business lately with strategies to help advertisers make more with less. GroupM predicts that total advertising spend will decrease in 2024, despite the boost of both political and Olympic spending. Of course, even with tighter budgets, every advertiser still has 2024 goals that are higher than 2023.
April 22, 2024
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SeenThis launches in Japan
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance.
September 19, 2024
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Video: A New Dawn
Seven years ago, SeenThis revolutionized video campaign delivery within the advertising industry, shifting away from the traditional VAST system that required integration with a publisher’s player. This older method dominated by a few major players often led to exorbitant costs, forcing many mainstream advertisers to blend static ads with video ads to achieve a cost-effective eCPM appealing to larger brands.
August 26, 2024
Read MoreWhy Cost Savings In Advertising Is So Exciting
I’ve spoken with a number of agency executives who say that they are winning business lately with strategies to help advertisers make more with less. GroupM predicts that total advertising spend will decrease in 2024, despite the boost of both political and Olympic spending. Of course, even with tighter budgets, every advertiser still has 2024 goals that are higher than 2023.
April 22, 2024
Read MoreSeenThis launches in Japan
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance.
September 19, 2024
Read MoreVideo: A New Dawn
Seven years ago, SeenThis revolutionized video campaign delivery within the advertising industry, shifting away from the traditional VAST system that required integration with a publisher’s player. This older method dominated by a few major players often led to exorbitant costs, forcing many mainstream advertisers to blend static ads with video ads to achieve a cost-effective eCPM appealing to larger brands.
August 26, 2024
Read MoreWhy Cost Savings In Advertising Is So Exciting
I’ve spoken with a number of agency executives who say that they are winning business lately with strategies to help advertisers make more with less. GroupM predicts that total advertising spend will decrease in 2024, despite the boost of both political and Olympic spending. Of course, even with tighter budgets, every advertiser still has 2024 goals that are higher than 2023.
April 22, 2024
Read More