SeenThis brought increased viewability compared to standard download technology

Hennessy in collaboration with Publicis Media Luxe and SeenThis wanted to ensure that in their latest Hennessy Paradis campaign were delivered with exceptional broadcast quality to drive performance whilst simultaneously minimizing the carbon footprint from creative delivery. Not only did the campaign deliver strong results but also exceptional video quality that goes beyond what can be measured by quantitative metrics. Publicis Media Luxe also saw this campaign as a cost effective play to drive reach and scale with competitive CPM pricing model.