Nestlé, Openmind, and SeenThis Join Forces to Drive Brand Growth with Carnation Everyday Creamer

Nestlé, Openmind Philippines, and SeenThis collaborated to launch the Nestlé Carnation Everyday Creamer campaign. Aimed at a market segment where the brand had lower visibility, the campaign delivered strong results, driving notable improvements in both brand awareness and perception, while also exceeding expectations across key media performance metrics. Through a strategic mix of creative execution built and delivered by SeenThis and innovative media delivery, the campaign not only broke through to this new audience but also delivered impressive results.

+9%

Ad recall

BLS results are uplift vs control

BLS measurement provided by On Device

30%

Higher CTR

Comparison vs compared/benchmark

13%

Lower CPM

Comparison vs compared/benchmark

+ 6%

SBA

(Spontaneous Brand Awareness) BLS results are uplift vs control

BLS measurement provided by On Device