Lumen Research Study: Rexona Ads See Higher Attention with SeenThis Technology

Lumen Research x SeenThis: Lumen Research has conducted an attention study on behalf of SeenThis in collaboration with Mindshare and Rexona. The purpose was to understand the potential impact that the fast-loading times from SeenThis technology have on attention versus delivering the same ad through conventional technology. SeenThis wanted to evaluate the effectiveness of their technology in driving attention for Rexona and Mindshare across a Lumen test on mobile.