Tonies Boosts Amazon Prime Day Performance with SeenThis

Tonies, the award-winning audio entertainment brand for children, wanted to maximize performance during the Amazon Prime Day event. While standard static and animated display units are the default for many campaigns, Tonies aimed to find out whether richer, video-led creative could drive stronger results across the full funnel, from awareness to conversion. To put this to the test, Tonies launched a side-by-side creative comparison on Amazon, running standard display banners against SeenThis streamed, high-impact video formats including hybrid, interactive, and shoppable video units. All creatives were shown in identical placements to ensure a fair performance comparison.

The results speaks for itself: SeenThis video creative doesn’t just look better, it performs better.