Audi doubled their CTR and avoided* 139% emissions with SeenThis
Background
Audi together with its media agency Re-Mind PHD France wanted to use SeenThis to stream their latest campaign promoting the Sportback e-tron in the highest possible HD video quality. In addition to strong performance results, the campaign also transferred less data and avoided CO2 emissions from creative delivery* vs conventional tech.
Doubled click-through rate
Vs. previous campaigns
CTR from 0.11% to 0.22%
Avoided CO2 emissions
Vs. conventional tech
From creative delivery
Reduced Cost Per Click
*1. The estimated reduction in data transfer is based on a proprietary model developed by SeenThis, and compared to running video of corresponding quality using conventional codec h264 main, mp4 progressive download. Assuming 1 GB corresponds to 1 kg CO2e, the streaming impact on the data value chain is 30%. Emission factor based on methodology validated by Doconomy.
“We were ambitious for our campaign for Audi Q4 Sportback e-tron, with its unique design which concentrates the best of Audi driving, offering unique sensations on the road. And so we were thrilled that this campaign reflected the brand’s passion for innovation and progress, while also reducing carbon emissions through the latest technology.”
Stéphanie Cantau
- Media Manager at Audi France
“We wanted to highlight the Q4 e-tron model in a very premium way, with clear differentiation and impact. The majority of the budget - 70% - was allocated to performance, while monitored KPIs included CPC, CTR, CPV, volumes of clicks and visits, time spent on landing page, and conversions. Across the board, the work exceeded all our expectations.”
Ludovic d’Aubert
- Associated Director at Re-Mind PHD, France
About the brand
Audi is a global automotive manufacturer with roots dating back to 1909 and part of the Volkswagen Group. Audi has +85,000 employees worldwide and delivered +1.5 million cars and had revenue of EUR 61.8bn in 2022. Audi is headquartered in Neckarsulm, Germany.