Diageo Achieved 120% Higher Impressions Than Planned
Background
Diageo wanted to increase reach and awareness for their latest relaunch of Talisker 25 and 30, but the use of normal programmatic display ads did not provide the required reach and opted to test SeenThis’ streamed ads.
Higher Reach
%
Higher CTR
%
Lower CPM
%
Now we can not only achieve great results for Diageo when working with SeenThis, but also be sustainable while doing so.
Gaviota Rajendhiran
Diageo Planner, PHD Singapore
About the brand
Diageo plc is a multinational alcoholic beverage company, with its headquarters in London, United Kingdom. It operates from 132 sites around the world. Diageo brand portfolio contains brands such as Johnnie Walker, Guinness and Smirnoff. Diageo is listed on the London Stock Exchange.