Evian Enjoyed Increased Campaign Performance with SeenThis

Background

Media.Monks together with Evian collaborated with SeenThis to develop bespoke streamed creatives for Evian’s Live Young campaign. SeenThis’ innovative adaptive streaming technology allowed Evian’s creatives to load instantly in the highest possible quality, adjusting to user connection speeds. This addressed the issue of users scrolling away before the ads fully loaded. Faster load times increased the opportunity for more users to see and interact with Evian’s ads, resulting in higher media efficiency and better campaign results in conjunction with avoided data emissions from creative delivery because of SeenThis streaming technology.