Guerlain Avoided 11.4% in Emission From Creative Delivery*
Background
Guerlain and their media agency Publicis Media Luxe partnered with SeenThis to deliver their latest Abeille Royale awareness campaign in France. SeenThis streaming technology enabled the campaign to use high quality video and images in display ad spaces. Some of the key campaign formats delivered 80.5% video starts and 75.4% completion rate.
Avoided Emissions
Avoided emissions from creative delivery*
Data Reduction
38.1% data transfer reduction*
Campaign based on: 388k impressions run. Data reduction of 64.8 GB and 19.4kg CO2 avoided
1. The estimated data reduction is based on a proprietary model developed by SeenThis, and compared to running video of corresponding quality using conventional codec h264 main, mp4 progressive download; or compared to static display where images are downloaded and not streamed.
2. Assuming 1 GB corresponds to 1 kg CO2e with streaming impact on the data value chain being 30%. Emission factor based on methodology validated by Doconomy.
“Publicis worked hand in hand with SeenThis and Guerlain to combine the best-in-class performance and innovation in sustainability for digital campaigns. We are very satisfied with the first results and the potential of the SeenThis technology, which amplifies media solutions adapted to our times by seeking to minimize their environmental impact, while improving performance."
Pascale Miguet
- Présidente France, Publicis Media Luxe
“Guerlain is strongly focused on sustainable development and the reduction of green-house gas emissions, in line with the objectives of LVMH's LIFE 360 program. We know that digital has a significant impact and is constantly on the rise. SeenThis and its resource-efficient advertising technology enable us to actively remove and measure unnecessary data and avoid emissions while improving performance. We look forward to continuing our collaboration with SeenThis."
Jerome Grange
- Media Director, Guerlain France
About the brand
Guerlain is a French fragrance and cosmetic manufacturer with roots from 1828. Guerlain is part of the LVMH group with its +196,000 employees worldwide and an annual revenue of €79.2bn in 2022. Guerlain is headquartered in Paris, France.