Mitsubishi & PHD Saw Significant CTR Uplifts with SeenThis Hybrid Banners
Background
Molson Coors engaged SeenThis to run streamed video in display campaigns. The Coors Light ad featured dual surfaces combining video and static surfaces.
Highlighted key metrics from case study:
The campaign performed above expectations and delivered very strong performance results, the campaign also transferred less data and avoided CO2 emissions from creative delivery.
ROAS
VS. traditional OLV
Data reduction
From creative delivery*
Notes on assumptions:
*The estimated data reduction is based on a proprietary model developed by SeenThis, and compared to running video of corresponding quality using conventional codec h264 main, mp4 progressive download; or compared to static display where images are downloaded and not streamed.
Our initial test with SeenThis for Coors Light proved to be a win-win! By leveraging their technology, we have been able to not only realize significant CPM savings and deliver strong ROI but, importantly, do so in a more sustainable manner. SeenThis is now a mainstay across our portfolio digital buys.
Erin Vitellaro
Sr. Director, NA Media Molson Coors Beverage Company
About the brand
Canadian-American multinational drink and brewing company with roots dating back to 1774. Molson Coors produces world recognised brands such as Coors Light, Miller Lite, Blue Moon, and is the 4th largest brewer in the world with $10.7bn in net sales revenue 2022. Molson Coors is listed on the New York and Canadian stock exchange.