Lumen Research Attention Study
Background
Lumen Research has conducted an attention study on behalf of SeenThis in collaboration with Publicis and Diplom-Is. The purpose was to understand the potential impact that the fast-loading times from SeenThis technology have on attention versus delivering the same ad through conventional technology. SeenThis wanted to evaluate the effectiveness of their technology in driving attention for Diplom-Is and Publicis across a Lumen test on both mobile and desktop formats.
% Viewable
On desktop
SeenThis Technology vs Conventional Technology
% Viewed
On desktop
SeenThis Technology vs Conventional Technology
Avg. Viewable Time (S)
On desktop
SeenThis Technology vs Conventional Technology
Mobile results:
% Viewable: 70% with SeenThis Technology vs. 63% with conventional technology.
% Viewed: 80% with SeenThis Technology vs. 69% with conventional technology.
Average viewable time: 4.7 seconds with SeenThis Technology vs. 3.5 seconds with conventional technology.
Viewable = MRC Standards of 50% of pixels onscreen for at least 2 seconds for Video and 1 seconds for Display
About the brand
Lumen: Lumen is an end-to-end attention technology company that drives better performance for advertisers, publishers, and brands with next-generation attention solutions. Diplom-Is: Diplom-Is AS is a Norwegian manufacturer of ice cream owned by the dairy group Tine. In 2005, the company produced 51,100,000 litres of ice cream, and held a market share of 53% domestically