PHD and Skoda Saw Significant Uplift Utilizing SeenThis Tech
Background
PHD wanted to include parts of Skoda’s configurator into the banner and approached SeenThis to make it happen. Adding Skodas’ configurator into the banner is a great way to shorten the conversion path to a completed configuration on the website since the user’s choice will be predefined when entering the website.
Performance Uplift
Of users who interacted with the banner completed the full configuration on site which is the man KPI for Skoda
Performance Uplift
Lower CPA on completed configurations
Performance Uplift
Higher CTR than static
Performance Uplift
Uplift in completed configurations compared to a regular campaign with static banners
About the brand
Skoda was founded in 1895 and became a part of the Volkswagen Group (with 120 production sites and 672,800 employees worldwide) in 1994. in 2021 Skoda had € 17.7 billion in sales and sold 784 thousand vehicles.