Unilever Achieves Impressive Results While Minimizing Carbon Footprint with SeenThis
Background
Dove and Unilever, in partnership with their media agency Mindshare, utilized SeenThis’ proprietary technology to launch a campaign in the Philippines with incredible results. This approach minimized unnecessary data transfer, lowering CO2 emissions and reducing Dove’s carbon footprint while maintaining strong ad visibility.
Performance Uplift
CTR uplift
Data Reduction
Data waste avoided from creative delivery*
Viewability Increase
Carbon emissions avoided from creative delivery*
Notes on assumptions:
The estimated avoided emissions considers the full value chain of creative delivery from server to end-user device. If assuming that all other emissions, e.g. from content production, ad space allocation & analytics, media distribution, post-click, additional vendors, and advertised emissions are unchanged, the absolute numbers would also be relevant for a cradle-to-grave analysis of online advertising. Assuming global average electricity emissions factor (0.44 kgCO₂e/kWh), assuming the same values for view time, emissions factor for viewing location, network type, and device type, along with standard international values from the SRI & Alliance Digitale database.
About the brand
Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London, England.