What does the term “data waste” mean?

A significant share of today's data transfer in digital advertising has no impact on user experience. As such, there's a massive amount of data being transferred in digital advertising that is never consumed or optimized. We call this data waste.

Data waste accounts for a remarkable share of the internet's CO2 footprint.

Two examples of data waste:

  • Pre-loading out-of-view ads that are never seen
  • Non-optimized content quality

SeenThis adaptive streaming only streams data that is actually consumed by the user. Embarking on a global data waste cleanup while maintaining quality is a win-win for all, reducing the internet's data transfer and excessive carbon footprint — without jeopardizing the user experience.