Animations: Motion design, simplified

Design the motion in the same tool where you build and deliver the ad. Animations in SeenThis Studio lets you start with a preset in one click, or take precise control with keyframes, and arrange it all on one timeline.

Every element in the ad can have its own entrance, emphasis and exit. Bring the product in first, build the headline word by word, land the price, then let the call to action pulse twice while the rest of the scene holds. Motion gives the message an order, guiding the eye from product to offer to action.

These are familiar moves in everyday ad production, so they belong where the ad is made. More complex motion projects can still start in a specialist suite.

Simple by default, advanced when you need it

Choose from more than 25 presets, grouped into entrances, emphasis and exits, including Fade, Slide, Zoom, Pop, Bounce and Pulse. Hover to preview, click to apply, then drag it on the timeline to set when it plays.

Keyframes give you precise control beyond the presets. Adjust position, scale, rotation, opacity and more at specific points on the timeline. Turn on Auto Keyframe and move things on the canvas, and Studio records the keyframes for you. Shape motion paths by hand to control the path an element takes.

Presets and keyframes also work together. Use a preset for the entrance, then keyframe the details on top. Where they overlap, your keyframes take priority, giving you a quick starting point with room to refine the result.

Timing that tells the story

Good motion is as much about when as how. Animate headlines by character, word or line, so the text moves the way it reads. Stagger entrances across several layers with one setting, and preview easing curves to see how the movement will feel.

When the sequence needs adjusting, select multiple animation bars and keyframes and move them together, with snapping to keep their timing aligned. Give the offer more time or bring the call to action forward without moving every animation individually. Group related keyframe animations, like position and rotation, to keep the timeline organized as the sequence grows.

Then decide how often each effect plays. Loop a preset like Float or any keyframe animation, continuously or a set number of times, and add a delay between loops for a pause before each repeat. Add hover effects that respond to the viewer.

Reuse your motion across creatives

Designers can set the motion style once, and producers can carry it into every new size and version. Copy, paste and duplicate effects and individual keyframes onto other layers, and save custom easing curves to reuse across ads, so the brand’s motion stays consistent across the campaign.

Combined with Feeds in SeenThis Studio, the offer can change while the motion stays. Products can enter, leave and take the spotlight the way you designed, while the feed keeps prices and product details current.

What you see is what ships

Preview the full sequence in SeenThis Studio to see how the elements move together before delivery. The motion is built in HTML, so text and graphics animate directly in the browser, rather than becoming part of the video. Each exported ad includes only the animation code it uses, helping keep the animation lightweight. Animations also follow the viewer’s accessibility settings. If someone has turned on reduced motion on their device, elements appear in place instead of animating.

In video display ads, that means product images, headlines and buttons animate on top while the video plays underneath, so you can adjust the text and its timing in Studio and the video stays exactly as it is.

That flexibility comes from how SeenThis is built. We develop the creative tools, animation engine, video encoding, adaptive streaming and player ourselves, so the elements you design in SeenThis Studio work together with the technology that delivers the ad.

Want the technical details? Read more about how Animations works

Ready to try it yourself? See Animations in action. Book a Studio demo.