The hidden driver of attention

Today’s ads have just 2.2 seconds to earn attention, down from 3.4 seconds seven years ago. For automotive brands competing in a high-consideration category, that shrinking window changes the rules of the game.

Together with Lumen Research, we measured 38 million impressions from leading global automotive brands to explore what happens when delivery quality becomes part of the attention equation. The results point to a factor many media plans still overlook - and it could change how automotive teams think about attention.

Download our latest report to discover the full findings, why being viewable alone isn’t enough, and the three shifts automotive planning teams should be making now.