Ad formats
At every stage of the funnel, there's a format built to perform. From awareness to action, find the right format for every campaign goal, every creative, every time (most formats adaptable to standard IAB sizes).
Ad formats
All
Awareness
Consideration
Action
Awareness
Full screen
Ideal for driving brand awareness and delivering immersive storytelling. Designed for bold brand messaging or product-led narratives.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Video starts
Completion rates
Time in view
Storytelling
Brand awareness
Required assets
Awareness
Full screen
Ideal for driving brand awareness and delivering immersive storytelling. Designed for bold brand messaging or product-led narratives.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Video starts
Completion rates
Time in view
Storytelling
Brand awareness
Required assets
Awareness
Full screen
Ideal for driving brand awareness and delivering immersive storytelling. Designed for bold brand messaging or product-led narratives.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Video starts
Completion rates
Time in view
Storytelling
Brand awareness
Required assets
Awareness
Video static
Hybrid format combining eye-catching video movement with a static area delivering key messaging, CTAs, branding and supporting visuals.
KPIs
Brand awareness
Viewability & attention
Reach & impressions
Engagement
Brand recall uplift
Required assets
Awareness
Video static
Hybrid format combining eye-catching video movement with a static area delivering key messaging, CTAs, branding and supporting visuals.
KPIs
Brand awareness
Viewability & attention
Reach & impressions
Engagement
Brand recall uplift
Required assets
Awareness
Video static
Hybrid format combining eye-catching video movement with a static area delivering key messaging, CTAs, branding and supporting visuals.
KPIs
Brand awareness
Viewability & attention
Reach & impressions
Engagement
Brand recall uplift
Required assets
Awareness
Social boost
Transforms native-looking social posts into interactive display ads mimicking social platforms. Repurpose high-performing social content to amplify reach, increase brand recall, and drive engagement across the open web.
KPIs
Brand awareness
Engagement boosting
Content retargeting
CTR
Cost efficient social video reach
Increased viewability & attention
Greater ROAS
Brand uplift
Required assets
Awareness
Social boost
Transforms native-looking social posts into interactive display ads mimicking social platforms. Repurpose high-performing social content to amplify reach, increase brand recall, and drive engagement across the open web.
KPIs
Brand awareness
Engagement boosting
Content retargeting
CTR
Cost efficient social video reach
Increased viewability & attention
Greater ROAS
Brand uplift
Required assets
Awareness
Social boost
Transforms native-looking social posts into interactive display ads mimicking social platforms. Repurpose high-performing social content to amplify reach, increase brand recall, and drive engagement across the open web.
KPIs
Brand awareness
Engagement boosting
Content retargeting
CTR
Cost efficient social video reach
Increased viewability & attention
Greater ROAS
Brand uplift
Required assets
Awareness
Carousel
Visually engaging format letting users swipe or click through a series of images, each highlighting a key message, product, or brand moment. Delivers multiple visuals within one placement, boosting recall.
KPIs
Brand awareness
Reach & impressions
High viewability
Engagement
Message recall uplift
Required assets
Awareness
Carousel
Visually engaging format letting users swipe or click through a series of images, each highlighting a key message, product, or brand moment. Delivers multiple visuals within one placement, boosting recall.
KPIs
Brand awareness
Reach & impressions
High viewability
Engagement
Message recall uplift
Required assets
Awareness
Carousel
Visually engaging format letting users swipe or click through a series of images, each highlighting a key message, product, or brand moment. Delivers multiple visuals within one placement, boosting recall.
KPIs
Brand awareness
Reach & impressions
High viewability
Engagement
Message recall uplift
Required assets
Awareness
Dual carousel
Split-panel carousel displaying two coordinated streams of content side by side, allowing users to browse multiple brand messages at once. Increases visibility, reinforces key themes, and delivers high-impact brand presence.
KPIs
Brand recall uplift
Viewability & attention
Reach & impressions
Brand awareness
Message reinforcement
Required assets
Awareness
Dual carousel
Split-panel carousel displaying two coordinated streams of content side by side, allowing users to browse multiple brand messages at once. Increases visibility, reinforces key themes, and delivers high-impact brand presence.
KPIs
Brand recall uplift
Viewability & attention
Reach & impressions
Brand awareness
Message reinforcement
Required assets
Awareness
Dual carousel
Split-panel carousel displaying two coordinated streams of content side by side, allowing users to browse multiple brand messages at once. Increases visibility, reinforces key themes, and delivers high-impact brand presence.
KPIs
Brand recall uplift
Viewability & attention
Reach & impressions
Brand awareness
Message reinforcement
Required assets
Awareness
Multi-video hover
Users trigger different video narratives by hovering (tap on mobile) over icons, swatches, or visual elements. Showcases product variants or tells a brand story, putting control in the viewer's hands.
KPIs
Engagement-led
Storytelling
Viewability rate
Brand recall
Average view time
Video start & completion rates
CTR
Attention
Required assets
Awareness
Multi-video hover
Users trigger different video narratives by hovering (tap on mobile) over icons, swatches, or visual elements. Showcases product variants or tells a brand story, putting control in the viewer's hands.
KPIs
Engagement-led
Storytelling
Viewability rate
Brand recall
Average view time
Video start & completion rates
CTR
Attention
Required assets
Awareness
Multi-video hover
Users trigger different video narratives by hovering (tap on mobile) over icons, swatches, or visual elements. Showcases product variants or tells a brand story, putting control in the viewer's hands.
KPIs
Engagement-led
Storytelling
Viewability rate
Brand recall
Average view time
Video start & completion rates
CTR
Attention
Required assets
Awareness
Brand stories
Immersive sequential video storytelling in a swipeable full-screen vertical format. Built for premium publisher environments, drives attention with exceptional performance across the open web.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Completion rates
Time in view
Video swipes
Video Starts
Required assets
Awareness
Brand stories
Immersive sequential video storytelling in a swipeable full-screen vertical format. Built for premium publisher environments, drives attention with exceptional performance across the open web.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Completion rates
Time in view
Video swipes
Video Starts
Required assets
Awareness
Brand stories
Immersive sequential video storytelling in a swipeable full-screen vertical format. Built for premium publisher environments, drives attention with exceptional performance across the open web.
KPIs
Viewability rate
Brand recall
Attention
Average view time
Completion rates
Time in view
Video swipes
Video Starts
Required assets
Consideration
Flip cards
Dynamic interactive format that flips to reveal additional content on hover (tap on mobile). Front features attention-grabbing visual or headline, reverse delivers deeper detail, offers, or CTAs.
KPIs
Engagement
Message/benefit discovery
CTR
Product education
Interaction
Required assets
Consideration
Flip cards
Dynamic interactive format that flips to reveal additional content on hover (tap on mobile). Front features attention-grabbing visual or headline, reverse delivers deeper detail, offers, or CTAs.
KPIs
Engagement
Message/benefit discovery
CTR
Product education
Interaction
Required assets
Consideration
Flip cards
Dynamic interactive format that flips to reveal additional content on hover (tap on mobile). Front features attention-grabbing visual or headline, reverse delivers deeper detail, offers, or CTAs.
KPIs
Engagement
Message/benefit discovery
CTR
Product education
Interaction
Required assets
Consideration
Slider
Users drag a slider (swipe on mobile) across the banner to uncover hidden content. Captures attention, encourages exploration, and drives higher engagement rates compared to static formats.
KPIs
Engagement rate
Completion rate
Dwell time
Time-in-view
Post-engagement clicks
CTR
Required assets
Consideration
Slider
Users drag a slider (swipe on mobile) across the banner to uncover hidden content. Captures attention, encourages exploration, and drives higher engagement rates compared to static formats.
KPIs
Engagement rate
Completion rate
Dwell time
Time-in-view
Post-engagement clicks
CTR
Required assets
Consideration
Slider
Users drag a slider (swipe on mobile) across the banner to uncover hidden content. Captures attention, encourages exploration, and drives higher engagement rates compared to static formats.
KPIs
Engagement rate
Completion rate
Dwell time
Time-in-view
Post-engagement clicks
CTR
Required assets
Consideration
Rich scroller
Maximizes the static area to create an engaging and immersive experience. User scrolls (swipes on mobile) the static area revealing multiple sections where clients can leverage their portfolio of brand assets.
KPIs
Engagement
Increased brand recall
Dwell time
Product discovery
Storytelling
CTR
Required assets
Consideration
Rich scroller
Maximizes the static area to create an engaging and immersive experience. User scrolls (swipes on mobile) the static area revealing multiple sections where clients can leverage their portfolio of brand assets.
KPIs
Engagement
Increased brand recall
Dwell time
Product discovery
Storytelling
CTR
Required assets
Consideration
Rich scroller
Maximizes the static area to create an engaging and immersive experience. User scrolls (swipes on mobile) the static area revealing multiple sections where clients can leverage their portfolio of brand assets.
KPIs
Engagement
Increased brand recall
Dwell time
Product discovery
Storytelling
CTR
Required assets
Consideration
Scratch card
Playful gamified format letting users scratch the ad surface (by swiping or hovering) to reveal a hidden message, image, or offer beneath. Drives curiosity and engagement.
KPIs
Gamified engagement
Offer/message reveal
Interaction
Engagement
CTR
Required assets
Consideration
Scratch card
Playful gamified format letting users scratch the ad surface (by swiping or hovering) to reveal a hidden message, image, or offer beneath. Drives curiosity and engagement.
KPIs
Gamified engagement
Offer/message reveal
Interaction
Engagement
CTR
Required assets
Consideration
Scratch card
Playful gamified format letting users scratch the ad surface (by swiping or hovering) to reveal a hidden message, image, or offer beneath. Drives curiosity and engagement.
KPIs
Gamified engagement
Offer/message reveal
Interaction
Engagement
CTR
Required assets
Consideration
Swatch hover
Interactive format where users hover over (tap on mobile) swatches or thumbnails to instantly reveal a product alternative variant. Perfect for showcasing different colours, styles, or features within a single ad unit.
KPIs
Product comparison
Engagement
High interaction rates
Conversion-ready
Clicks
Required assets
Consideration
Swatch hover
Interactive format where users hover over (tap on mobile) swatches or thumbnails to instantly reveal a product alternative variant. Perfect for showcasing different colours, styles, or features within a single ad unit.
KPIs
Product comparison
Engagement
High interaction rates
Conversion-ready
Clicks
Required assets
Consideration
Swatch hover
Interactive format where users hover over (tap on mobile) swatches or thumbnails to instantly reveal a product alternative variant. Perfect for showcasing different colours, styles, or features within a single ad unit.
KPIs
Product comparison
Engagement
High interaction rates
Conversion-ready
Clicks
Required assets
Consideration
Concertina carousel
Visually distinctive carousel where each panel expands as it's brought into focus, creating a smooth accordion-like reveal. Perfect for highlighting product ranges and driving clicks to product-specific landing pages.
KPIs
Engagement boosting
Interaction
Product/message discovery
Time spent with brand
Qualified CTR
Required assets
Consideration
Concertina carousel
Visually distinctive carousel where each panel expands as it's brought into focus, creating a smooth accordion-like reveal. Perfect for highlighting product ranges and driving clicks to product-specific landing pages.
KPIs
Engagement boosting
Interaction
Product/message discovery
Time spent with brand
Qualified CTR
Required assets
Consideration
Concertina carousel
Visually distinctive carousel where each panel expands as it's brought into focus, creating a smooth accordion-like reveal. Perfect for highlighting product ranges and driving clicks to product-specific landing pages.
KPIs
Engagement boosting
Interaction
Product/message discovery
Time spent with brand
Qualified CTR
Required assets
Consideration
Hotspot
Interactive format with hoverable points placed over an image (tap on mobile), revealing extra content such as product details and feature call-outs. Turns static visuals into guided explorations.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
Hotspot
Interactive format with hoverable points placed over an image (tap on mobile), revealing extra content such as product details and feature call-outs. Turns static visuals into guided explorations.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
Hotspot
Interactive format with hoverable points placed over an image (tap on mobile), revealing extra content such as product details and feature call-outs. Turns static visuals into guided explorations.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
360° Hotspot
Hoverable points (tap on mobile) placed over a product image that rotates 360°, revealing key USPs such as product details and feature call-outs. Ideal for showcasing a singular product with intricate detail.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
360° Hotspot
Hoverable points (tap on mobile) placed over a product image that rotates 360°, revealing key USPs such as product details and feature call-outs. Ideal for showcasing a singular product with intricate detail.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
360° Hotspot
Hoverable points (tap on mobile) placed over a product image that rotates 360°, revealing key USPs such as product details and feature call-outs. Ideal for showcasing a singular product with intricate detail.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
360° Panoramic
Immersive interactive experience allowing users to explore a full 360° scene through swipe or drag. Builds emotional connection and deeper product understanding.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
360° Panoramic
Immersive interactive experience allowing users to explore a full 360° scene through swipe or drag. Builds emotional connection and deeper product understanding.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
360° Panoramic
Immersive interactive experience allowing users to explore a full 360° scene through swipe or drag. Builds emotional connection and deeper product understanding.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
Gamified
Engaging format using game-like mechanics such as quizzes, puzzles, spins, or challenges. Makes the brand experience fun and rewarding, increases dwell time, boosts recall.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
Gamified
Engaging format using game-like mechanics such as quizzes, puzzles, spins, or challenges. Makes the brand experience fun and rewarding, increases dwell time, boosts recall.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Consideration
Gamified
Engaging format using game-like mechanics such as quizzes, puzzles, spins, or challenges. Makes the brand experience fun and rewarding, increases dwell time, boosts recall.
KPIs
Engagement boosting
Product feature discovery
Content exploration
High Interaction rates
CTR
Required assets
Action
1+2 Page shoppable
Interactive format letting users browse products directly within the ad in a 1 or 2 page banner, with click-outs to product-specific landing pages. Shortens the path to purchase.
KPIs
High-intent engagement
Product discovery
Qualified traffic generation
Conversion rate uplift
CTR
ROAS
Required assets
Action
1+2 Page shoppable
Interactive format letting users browse products directly within the ad in a 1 or 2 page banner, with click-outs to product-specific landing pages. Shortens the path to purchase.
KPIs
High-intent engagement
Product discovery
Qualified traffic generation
Conversion rate uplift
CTR
ROAS
Required assets
Action
1+2 Page shoppable
Interactive format letting users browse products directly within the ad in a 1 or 2 page banner, with click-outs to product-specific landing pages. Shortens the path to purchase.
KPIs
High-intent engagement
Product discovery
Qualified traffic generation
Conversion rate uplift
CTR
ROAS
Required assets
Action
Countdown
Features a live timer building urgency around a key date, event, or offer. Taps into FOMO to keep audiences engaged and prompt quicker purchase decisions.
KPIs
CTR uplift
Urgency-driven Eegagement
Event/launch awareness
High attention
Conversion
Required assets
Action
Countdown
Features a live timer building urgency around a key date, event, or offer. Taps into FOMO to keep audiences engaged and prompt quicker purchase decisions.
KPIs
CTR uplift
Urgency-driven Eegagement
Event/launch awareness
High attention
Conversion
Required assets
Action
Countdown
Features a live timer building urgency around a key date, event, or offer. Taps into FOMO to keep audiences engaged and prompt quicker purchase decisions.
KPIs
CTR uplift
Urgency-driven Eegagement
Event/launch awareness
High attention
Conversion
Required assets
Action
Chatbot
Embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Builds trust and guides toward purchase decisions.
KPIs
High-intent engagement
Lead qualification
Product discovery
Conversion-ready traffic
Required assets
Action
Chatbot
Embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Builds trust and guides toward purchase decisions.
KPIs
High-intent engagement
Lead qualification
Product discovery
Conversion-ready traffic
Required assets
Action
Chatbot
Embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Builds trust and guides toward purchase decisions.
KPIs
High-intent engagement
Lead qualification
Product discovery
Conversion-ready traffic
Required assets
Action
Product swatch hover
Users hover over (or tap on mobile) swatches or thumbnails to reveal a product variant which then loads a tailored carousel for that variant. Invites purchase-ready decision making and comparison.
KPIs
Product comparison
Engagement
High interaction rates
Conversion-ready
Clicks
Required assets
Action
Product swatch hover
Users hover over (or tap on mobile) swatches or thumbnails to reveal a product variant which then loads a tailored carousel for that variant. Invites purchase-ready decision making and comparison.
KPIs
Product comparison
Engagement
High interaction rates
Conversion-ready
Clicks
Required assets
Action
Product swatch hover
Users hover over (or tap on mobile) swatches or thumbnails to reveal a product variant which then loads a tailored carousel for that variant. Invites purchase-ready decision making and comparison.
KPIs
Product comparison
Engagement
High interaction rates
Conversion-ready
Clicks
Required assets
Action
Configurator
Lets users customise a product — adjusting colours, materials, features, or configurations to match their preferences. Gives audiences a hands-on way to explore options and visualise their ideal product.
KPIs
Product customisation
High-intent engagement
Deep exploration
Conversion-focused traffic
Consideration growth
Required assets
Action
Configurator
Lets users customise a product — adjusting colours, materials, features, or configurations to match their preferences. Gives audiences a hands-on way to explore options and visualise their ideal product.
KPIs
Product customisation
High-intent engagement
Deep exploration
Conversion-focused traffic
Consideration growth
Required assets
Action
Configurator
Lets users customise a product — adjusting colours, materials, features, or configurations to match their preferences. Gives audiences a hands-on way to explore options and visualise their ideal product.
KPIs
Product customisation
High-intent engagement
Deep exploration
Conversion-focused traffic
Consideration growth
Required assets
More reasons to choose SeenThis
Activate everywhere.
Works frictionless with every major ad platform, ad-server and thrid party tracking.
Built-in measurement tracking.
Real-time KPIs and end-of-campaign insights.
From concept to live campaign – faster.
From creative concept to campaign launch, fast turnarounds and zero delays.
Insights & updates
Insights & updates

Creative and Media Reunited. This Time, Attention Is the Currency.

Creative and Media Reunited. This Time, Attention Is the Currency.

Creative and Media Reunited. This Time, Attention Is the Currency.

Turning Retail Intelligence Into Off-Site Impact

Turning Retail Intelligence Into Off-Site Impact

Turning Retail Intelligence Into Off-Site Impact

5 reasons your video ads aren't getting the attention you're paying for

5 reasons your video ads aren't getting the attention you're paying for

5 reasons your video ads aren't getting the attention you're paying for
Your questions, answered.
Your questions, answered.
What is open web video advertising?
Why do SeenThis video ads load faster than traditional video ads?
What are the file size limits for SeenThis video ads?
How much more attention do SeenThis video ads generate compared to standard video?
How is SeenThis different from running video on social platforms or CTV?
What's the difference between SeenThis and traditional online video (OLV)?
What platforms and tools does SeenThis work with?
Where can I run SeenThis ads?