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More reasons to choose SeenThis
Activate everywhere.
Works frictionless with every major ad platform, ad-server and thrid party tracking.
Built-in measurement tracking.
Real-time KPIs and end-of-campaign insights.
From concept to live campaign – faster.
From creative concept to campaign launch, fast turnarounds and zero delays.
What is open web video advertising?
Open web video advertising is video ad delivery across independent publishers, news sites, and premium content destinations on the internet, outside of closed social platforms like YouTube, Facebook, and Instagram.
The "open web" refers to the vast, interconnected internet of independent websites, publishers, and content destinations that exist outside of walled garden platforms. Open web video advertising means running video ad campaigns on these properties rather than exclusively within social platforms or video-sharing sites.
What the Open Web Includes:
Premium news publishers (NYTimes, Guardian, WSJ)
Industry and trade publications
Specialist content sites and blogs
Digital magazines and lifestyle content
Research and educational platforms
Entertainment and culture destinations
E-commerce and review sites.
Why do SeenThis video ads load faster than traditional video ads?
SeenThis video ads load faster because they use proprietary adaptive streaming technology that begins playback in milliseconds, rather than downloading entire files before playing, eliminating the 2-5 second delay typical of traditional video ad delivery.
Traditional video ad delivery is slow because it's based on progressive download: the entire video file must be downloaded to the viewer's device before playback can begin. With typical video ad files ranging from 2-5MB, this creates a painful delay of 2-5 seconds, or even longer on slower connections.
What are the file size limits for SeenThis video ads?
There are no file size limits for SeenThis video ads. You can upload video of any size: 2MB, 10MB, 50MB, or larger, and we'll optimize it for streaming in full quality.
Unlike traditional video ad platforms that enforce strict file size restrictions (typically 150-200KB for HTML5 ads or 2-5MB for video), SeenThis proprietary adaptive streaming eliminates file size limits entirely.
Why we don't need file size limits:
Traditional platforms require file size limits because they use download-based delivery, the entire video file must be downloaded to the user's device before playback begins. Large files mean slow load times, wasted bandwidth, and poor user experience.
SeenThis streaming technology works differently. We use advanced compression to optimize your uploaded content, removing unnecessary data without affecting visual quality. Then, instead of downloading complete files, we stream the optimized video progressively as it's being viewed, sending only the data needed, when it's needed, adapted to each viewer's device and connection speed.
The result:
You get full creative freedom with zero file size restrictions, while viewers get instant-loading, high-quality video that never buffers.
How much more attention do SeenThis video ads generate compared to standard video?
SeenThis video ads generate up to 70% more attentive seconds per thousand impressions compared to standard video ad delivery, according to independent research by attention measurement leader Lumen Research.
In a comprehensive study conducted by Lumen Research—the industry's leading attention measurement specialists—SeenThis streaming technology demonstrated significantly superior attention performance compared to traditional video ad delivery methods.
Key Performance Metrics:
70% more attentive seconds per 1,000 impressions
1.7x more attention overall compared to non-streamed video ads
49% increase in average time-in-view
31% more viewers watched to completion (80% vs 49%)
How is SeenThis different from running video on social platforms or CTV?
SeenThis isn't actually a separate channel, it's a better way to deliver video advertising across the open web. While social platforms and CTV are walled gardens with their own inventory, SeenThis opens up the entire open web for premium video advertising. You're reaching audiences across news sites, premium publishers, and the 61% of online time that happens outside of social platforms. Plus, unlike platform-specific formats, SeenThis works everywhere your audience is browsing.
What's the difference between SeenThis and traditional online video (OLV)?
SeenThis specializes in outstream video, ads that appear in editorial content, social feeds, and websites, not instream video like pre-roll or mid-roll ads that play before or during video content.
Full Answer: Traditional online video (OLV) is a broad category that includes both instream and outstream formats:
Instream video ads play within video players, think pre-roll ads before YouTube videos or mid-roll ads during streaming content. SeenThis doesn't deliver instream ads.
Outstream video ads appear as standalone placements in editorial articles, social feeds, mobile apps, and websites, outside of video players. This is where SeenThis excels.
The key difference in delivery:
Traditional outstream video uses large files that need to download before playing, leading to slow load times, buffering, and often lower viewability.
SeenThis proprietary adaptive streaming technology, the same technology behind Netflix and YouTube, is used to deliver instant-loading outstream video with no file size limits.
What platforms and tools does SeenThis work with?
SeenThis integrates with your entire ad tech ecosystem. We're compatible with all major buying platforms including Amazon DSP, DV360, The Trade Desk, and Adform. We work with leading ad servers like Campaign Manager 360, and support third-party verification through partners like IAS and DoubleVerify. This means you can run SeenThis campaigns through your existing workflow without any technical complications—it just works with what you already have.
Where can I run SeenThis ads?
Everywhere. SeenThis works across the entire open web on desktop, mobile, tablet, you name it. Our technology integrates with all major programmatic platforms and runs in standard display placements across thousands of premium publishers. Whether your audience is reading news, browsing content sites, or anywhere else on the open web, SeenThis can reach them with high-impact video advertising.