Ad formats

At every stage of the funnel, there's a format built to perform. From awareness to action, find the right format for every campaign goal, every creative, every time (most formats adaptable to standard IAB sizes).

Ad formats

All

Awareness

Consideration

Action

Awareness

Full screen

Ideal for driving brand awareness and delivering immersive storytelling. Designed for bold brand messaging or product-led narratives.

KPIs

Viewability rate

Brand recall

Attention

Average view time

Video starts

Completion rates

Time in view

Storytelling

Brand awareness

Required assets

Awareness

Full screen

Ideal for driving brand awareness and delivering immersive storytelling. Designed for bold brand messaging or product-led narratives.

KPIs

Viewability rate

Brand recall

Attention

Average view time

Video starts

Completion rates

Time in view

Storytelling

Brand awareness

Required assets

Awareness

Full screen

Ideal for driving brand awareness and delivering immersive storytelling. Designed for bold brand messaging or product-led narratives.

KPIs

Viewability rate

Brand recall

Attention

Average view time

Video starts

Completion rates

Time in view

Storytelling

Brand awareness

Required assets

Awareness

Video static

Hybrid format combining eye-catching video movement with a static area delivering key messaging, CTAs, branding and supporting visuals.

KPIs

Brand awareness

Viewability & attention

Reach & impressions

Engagement

Brand recall uplift

Required assets

Awareness

Video static

Hybrid format combining eye-catching video movement with a static area delivering key messaging, CTAs, branding and supporting visuals.

KPIs

Brand awareness

Viewability & attention

Reach & impressions

Engagement

Brand recall uplift

Required assets

Awareness

Video static

Hybrid format combining eye-catching video movement with a static area delivering key messaging, CTAs, branding and supporting visuals.

KPIs

Brand awareness

Viewability & attention

Reach & impressions

Engagement

Brand recall uplift

Required assets

Awareness

Social boost

Transforms native-looking social posts into interactive display ads mimicking social platforms. Repurpose high-performing social content to amplify reach, increase brand recall, and drive engagement across the open web.

KPIs

Brand awareness

Engagement boosting

Content retargeting

CTR

Cost efficient social video reach

Increased viewability & attention

Greater ROAS

Brand uplift

Required assets

Awareness

Social boost

Transforms native-looking social posts into interactive display ads mimicking social platforms. Repurpose high-performing social content to amplify reach, increase brand recall, and drive engagement across the open web.

KPIs

Brand awareness

Engagement boosting

Content retargeting

CTR

Cost efficient social video reach

Increased viewability & attention

Greater ROAS

Brand uplift

Required assets

Awareness

Social boost

Transforms native-looking social posts into interactive display ads mimicking social platforms. Repurpose high-performing social content to amplify reach, increase brand recall, and drive engagement across the open web.

KPIs

Brand awareness

Engagement boosting

Content retargeting

CTR

Cost efficient social video reach

Increased viewability & attention

Greater ROAS

Brand uplift

Required assets

Awareness

Carousel

Visually engaging format letting users swipe or click through a series of images, each highlighting a key message, product, or brand moment. Delivers multiple visuals within one placement, boosting recall.

KPIs

Brand awareness

Reach & impressions

High viewability

Engagement

Message recall uplift

Required assets

Awareness

Carousel

Visually engaging format letting users swipe or click through a series of images, each highlighting a key message, product, or brand moment. Delivers multiple visuals within one placement, boosting recall.

KPIs

Brand awareness

Reach & impressions

High viewability

Engagement

Message recall uplift

Required assets

Awareness

Carousel

Visually engaging format letting users swipe or click through a series of images, each highlighting a key message, product, or brand moment. Delivers multiple visuals within one placement, boosting recall.

KPIs

Brand awareness

Reach & impressions

High viewability

Engagement

Message recall uplift

Required assets

Awareness

Dual carousel

Split-panel carousel displaying two coordinated streams of content side by side, allowing users to browse multiple brand messages at once. Increases visibility, reinforces key themes, and delivers high-impact brand presence.

KPIs

Brand recall uplift

Viewability & attention

Reach & impressions

Brand awareness

Message reinforcement

Required assets

Awareness

Dual carousel

Split-panel carousel displaying two coordinated streams of content side by side, allowing users to browse multiple brand messages at once. Increases visibility, reinforces key themes, and delivers high-impact brand presence.

KPIs

Brand recall uplift

Viewability & attention

Reach & impressions

Brand awareness

Message reinforcement

Required assets

Awareness

Dual carousel

Split-panel carousel displaying two coordinated streams of content side by side, allowing users to browse multiple brand messages at once. Increases visibility, reinforces key themes, and delivers high-impact brand presence.

KPIs

Brand recall uplift

Viewability & attention

Reach & impressions

Brand awareness

Message reinforcement

Required assets

Awareness

Multi-video hover

Users trigger different video narratives by hovering (tap on mobile) over icons, swatches, or visual elements. Showcases product variants or tells a brand story, putting control in the viewer's hands.

KPIs

Engagement-led

Storytelling

Viewability rate

Brand recall

Average view time

Video start & completion rates

CTR

Attention

Required assets

Awareness

Multi-video hover

Users trigger different video narratives by hovering (tap on mobile) over icons, swatches, or visual elements. Showcases product variants or tells a brand story, putting control in the viewer's hands.

KPIs

Engagement-led

Storytelling

Viewability rate

Brand recall

Average view time

Video start & completion rates

CTR

Attention

Required assets

Awareness

Multi-video hover

Users trigger different video narratives by hovering (tap on mobile) over icons, swatches, or visual elements. Showcases product variants or tells a brand story, putting control in the viewer's hands.

KPIs

Engagement-led

Storytelling

Viewability rate

Brand recall

Average view time

Video start & completion rates

CTR

Attention

Required assets

Awareness

Brand stories

Immersive sequential video storytelling in a swipeable full-screen vertical format. Built for premium publisher environments, drives attention with exceptional performance across the open web.

KPIs

Viewability rate

Brand recall

Attention

Average view time

Completion rates

Time in view

Video swipes

Video Starts

Required assets

Awareness

Brand stories

Immersive sequential video storytelling in a swipeable full-screen vertical format. Built for premium publisher environments, drives attention with exceptional performance across the open web.

KPIs

Viewability rate

Brand recall

Attention

Average view time

Completion rates

Time in view

Video swipes

Video Starts

Required assets

Awareness

Brand stories

Immersive sequential video storytelling in a swipeable full-screen vertical format. Built for premium publisher environments, drives attention with exceptional performance across the open web.

KPIs

Viewability rate

Brand recall

Attention

Average view time

Completion rates

Time in view

Video swipes

Video Starts

Required assets

Consideration

Flip cards

Dynamic interactive format that flips to reveal additional content on hover (tap on mobile). Front features attention-grabbing visual or headline, reverse delivers deeper detail, offers, or CTAs.

KPIs

Engagement

Message/benefit discovery

CTR

Product education

Interaction

Required assets

Consideration

Flip cards

Dynamic interactive format that flips to reveal additional content on hover (tap on mobile). Front features attention-grabbing visual or headline, reverse delivers deeper detail, offers, or CTAs.

KPIs

Engagement

Message/benefit discovery

CTR

Product education

Interaction

Required assets

Consideration

Flip cards

Dynamic interactive format that flips to reveal additional content on hover (tap on mobile). Front features attention-grabbing visual or headline, reverse delivers deeper detail, offers, or CTAs.

KPIs

Engagement

Message/benefit discovery

CTR

Product education

Interaction

Required assets

Consideration

Slider

Users drag a slider (swipe on mobile) across the banner to uncover hidden content. Captures attention, encourages exploration, and drives higher engagement rates compared to static formats.

KPIs

Engagement rate

Completion rate

Dwell time

Time-in-view

Post-engagement clicks

CTR

Required assets

Consideration

Slider

Users drag a slider (swipe on mobile) across the banner to uncover hidden content. Captures attention, encourages exploration, and drives higher engagement rates compared to static formats.

KPIs

Engagement rate

Completion rate

Dwell time

Time-in-view

Post-engagement clicks

CTR

Required assets

Consideration

Slider

Users drag a slider (swipe on mobile) across the banner to uncover hidden content. Captures attention, encourages exploration, and drives higher engagement rates compared to static formats.

KPIs

Engagement rate

Completion rate

Dwell time

Time-in-view

Post-engagement clicks

CTR

Required assets

Consideration

Rich scroller

Maximizes the static area to create an engaging and immersive experience. User scrolls (swipes on mobile) the static area revealing multiple sections where clients can leverage their portfolio of brand assets.

KPIs

Engagement

Increased brand recall

Dwell time

Product discovery

Storytelling

CTR

Required assets

Consideration

Rich scroller

Maximizes the static area to create an engaging and immersive experience. User scrolls (swipes on mobile) the static area revealing multiple sections where clients can leverage their portfolio of brand assets.

KPIs

Engagement

Increased brand recall

Dwell time

Product discovery

Storytelling

CTR

Required assets

Consideration

Rich scroller

Maximizes the static area to create an engaging and immersive experience. User scrolls (swipes on mobile) the static area revealing multiple sections where clients can leverage their portfolio of brand assets.

KPIs

Engagement

Increased brand recall

Dwell time

Product discovery

Storytelling

CTR

Required assets

Consideration

Scratch card

Playful gamified format letting users scratch the ad surface (by swiping or hovering) to reveal a hidden message, image, or offer beneath. Drives curiosity and engagement.

KPIs

Gamified engagement

Offer/message reveal

Interaction

Engagement

CTR

Required assets

Consideration

Scratch card

Playful gamified format letting users scratch the ad surface (by swiping or hovering) to reveal a hidden message, image, or offer beneath. Drives curiosity and engagement.

KPIs

Gamified engagement

Offer/message reveal

Interaction

Engagement

CTR

Required assets

Consideration

Scratch card

Playful gamified format letting users scratch the ad surface (by swiping or hovering) to reveal a hidden message, image, or offer beneath. Drives curiosity and engagement.

KPIs

Gamified engagement

Offer/message reveal

Interaction

Engagement

CTR

Required assets

Consideration

Swatch hover

Interactive format where users hover over (tap on mobile) swatches or thumbnails to instantly reveal a product alternative variant. Perfect for showcasing different colours, styles, or features within a single ad unit.

KPIs

Product comparison

Engagement

High interaction rates

Conversion-ready

Clicks

Required assets

Consideration

Swatch hover

Interactive format where users hover over (tap on mobile) swatches or thumbnails to instantly reveal a product alternative variant. Perfect for showcasing different colours, styles, or features within a single ad unit.

KPIs

Product comparison

Engagement

High interaction rates

Conversion-ready

Clicks

Required assets

Consideration

Swatch hover

Interactive format where users hover over (tap on mobile) swatches or thumbnails to instantly reveal a product alternative variant. Perfect for showcasing different colours, styles, or features within a single ad unit.

KPIs

Product comparison

Engagement

High interaction rates

Conversion-ready

Clicks

Required assets

Consideration

Concertina carousel

Visually distinctive carousel where each panel expands as it's brought into focus, creating a smooth accordion-like reveal. Perfect for highlighting product ranges and driving clicks to product-specific landing pages.

KPIs

Engagement boosting

Interaction

Product/message discovery

Time spent with brand

Qualified CTR

Required assets

Consideration

Concertina carousel

Visually distinctive carousel where each panel expands as it's brought into focus, creating a smooth accordion-like reveal. Perfect for highlighting product ranges and driving clicks to product-specific landing pages.

KPIs

Engagement boosting

Interaction

Product/message discovery

Time spent with brand

Qualified CTR

Required assets

Consideration

Concertina carousel

Visually distinctive carousel where each panel expands as it's brought into focus, creating a smooth accordion-like reveal. Perfect for highlighting product ranges and driving clicks to product-specific landing pages.

KPIs

Engagement boosting

Interaction

Product/message discovery

Time spent with brand

Qualified CTR

Required assets

Consideration

Hotspot

Interactive format with hoverable points placed over an image (tap on mobile), revealing extra content such as product details and feature call-outs. Turns static visuals into guided explorations.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

Hotspot

Interactive format with hoverable points placed over an image (tap on mobile), revealing extra content such as product details and feature call-outs. Turns static visuals into guided explorations.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

Hotspot

Interactive format with hoverable points placed over an image (tap on mobile), revealing extra content such as product details and feature call-outs. Turns static visuals into guided explorations.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

360° Hotspot

Hoverable points (tap on mobile) placed over a product image that rotates 360°, revealing key USPs such as product details and feature call-outs. Ideal for showcasing a singular product with intricate detail.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

360° Hotspot

Hoverable points (tap on mobile) placed over a product image that rotates 360°, revealing key USPs such as product details and feature call-outs. Ideal for showcasing a singular product with intricate detail.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

360° Hotspot

Hoverable points (tap on mobile) placed over a product image that rotates 360°, revealing key USPs such as product details and feature call-outs. Ideal for showcasing a singular product with intricate detail.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

360° Panoramic

Immersive interactive experience allowing users to explore a full 360° scene through swipe or drag. Builds emotional connection and deeper product understanding.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

360° Panoramic

Immersive interactive experience allowing users to explore a full 360° scene through swipe or drag. Builds emotional connection and deeper product understanding.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

360° Panoramic

Immersive interactive experience allowing users to explore a full 360° scene through swipe or drag. Builds emotional connection and deeper product understanding.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

Gamified

Engaging format using game-like mechanics such as quizzes, puzzles, spins, or challenges. Makes the brand experience fun and rewarding, increases dwell time, boosts recall.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

Gamified

Engaging format using game-like mechanics such as quizzes, puzzles, spins, or challenges. Makes the brand experience fun and rewarding, increases dwell time, boosts recall.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Consideration

Gamified

Engaging format using game-like mechanics such as quizzes, puzzles, spins, or challenges. Makes the brand experience fun and rewarding, increases dwell time, boosts recall.

KPIs

Engagement boosting

Product feature discovery

Content exploration

High Interaction rates

CTR

Required assets

Action

1+2 Page shoppable

Interactive format letting users browse products directly within the ad in a 1 or 2 page banner, with click-outs to product-specific landing pages. Shortens the path to purchase.

KPIs

High-intent engagement

Product discovery

Qualified traffic generation

Conversion rate uplift

CTR

ROAS

Required assets

Action

1+2 Page shoppable

Interactive format letting users browse products directly within the ad in a 1 or 2 page banner, with click-outs to product-specific landing pages. Shortens the path to purchase.

KPIs

High-intent engagement

Product discovery

Qualified traffic generation

Conversion rate uplift

CTR

ROAS

Required assets

Action

1+2 Page shoppable

Interactive format letting users browse products directly within the ad in a 1 or 2 page banner, with click-outs to product-specific landing pages. Shortens the path to purchase.

KPIs

High-intent engagement

Product discovery

Qualified traffic generation

Conversion rate uplift

CTR

ROAS

Required assets

Action

Countdown

Features a live timer building urgency around a key date, event, or offer. Taps into FOMO to keep audiences engaged and prompt quicker purchase decisions.

KPIs

CTR uplift

Urgency-driven Eegagement

Event/launch awareness

High attention

Conversion

Required assets

Action

Countdown

Features a live timer building urgency around a key date, event, or offer. Taps into FOMO to keep audiences engaged and prompt quicker purchase decisions.

KPIs

CTR uplift

Urgency-driven Eegagement

Event/launch awareness

High attention

Conversion

Required assets

Action

Countdown

Features a live timer building urgency around a key date, event, or offer. Taps into FOMO to keep audiences engaged and prompt quicker purchase decisions.

KPIs

CTR uplift

Urgency-driven Eegagement

Event/launch awareness

High attention

Conversion

Required assets

Action

Chatbot

Embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Builds trust and guides toward purchase decisions.

KPIs

High-intent engagement

Lead qualification

Product discovery

Conversion-ready traffic

Required assets

Action

Chatbot

Embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Builds trust and guides toward purchase decisions.

KPIs

High-intent engagement

Lead qualification

Product discovery

Conversion-ready traffic

Required assets

Action

Chatbot

Embeds a conversational chatbot directly within the ad unit, allowing users to ask questions, explore options, or receive personalised recommendations in real time. Builds trust and guides toward purchase decisions.

KPIs

High-intent engagement

Lead qualification

Product discovery

Conversion-ready traffic

Required assets

Action

Product swatch hover

Users hover over (or tap on mobile) swatches or thumbnails to reveal a product variant which then loads a tailored carousel for that variant. Invites purchase-ready decision making and comparison.

KPIs

Product comparison

Engagement

High interaction rates

Conversion-ready

Clicks

Required assets

Action

Product swatch hover

Users hover over (or tap on mobile) swatches or thumbnails to reveal a product variant which then loads a tailored carousel for that variant. Invites purchase-ready decision making and comparison.

KPIs

Product comparison

Engagement

High interaction rates

Conversion-ready

Clicks

Required assets

Action

Product swatch hover

Users hover over (or tap on mobile) swatches or thumbnails to reveal a product variant which then loads a tailored carousel for that variant. Invites purchase-ready decision making and comparison.

KPIs

Product comparison

Engagement

High interaction rates

Conversion-ready

Clicks

Required assets

Action

Configurator

Lets users customise a product — adjusting colours, materials, features, or configurations to match their preferences. Gives audiences a hands-on way to explore options and visualise their ideal product.

KPIs

Product customisation

High-intent engagement

Deep exploration

Conversion-focused traffic

Consideration growth

Required assets

Action

Configurator

Lets users customise a product — adjusting colours, materials, features, or configurations to match their preferences. Gives audiences a hands-on way to explore options and visualise their ideal product.

KPIs

Product customisation

High-intent engagement

Deep exploration

Conversion-focused traffic

Consideration growth

Required assets

Action

Configurator

Lets users customise a product — adjusting colours, materials, features, or configurations to match their preferences. Gives audiences a hands-on way to explore options and visualise their ideal product.

KPIs

Product customisation

High-intent engagement

Deep exploration

Conversion-focused traffic

Consideration growth

Required assets

More reasons to choose SeenThis

Activate everywhere.

Works frictionless with every major ad platform, ad-server and thrid party tracking.

Built-in measurement tracking.

Real-time KPIs and end-of-campaign insights.

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From creative concept to campaign launch, fast turnarounds and zero delays.

Your questions, answered.

Your questions, answered.

What is open web video advertising?

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