The budget buys the placement. What happens next decides whether the video renders quickly, plays well, creates impact and generates results.
Traditional open web advertising infrastructure was built for static display. Video asks for more. Each impression lands in its own mix of device, connection and page, and across billions of impressions that adds up to more combinations than any single version of a video can serve well. Delivery has to read those conditions and adapt to each one.
That’s what SeenThis is built to do. We adapt how each video is prepared and delivered for the viewing situation it lands in.
Many video ads on the open web are delivered as conventional video files. The browser has to request and buffer enough of that file to begin playback, while scripts, images and other assets on the same page compete for bandwidth. On a busy page or constrained connection, that can delay playback and give the viewer time to scroll past.
SeenThis treats a video as a sequence of short segments, each prepared and delivered individually. The format is built specifically for ad placements on the open web, and tuned together with our own encoding and player.
Segment by segment. The browser loads only the part being watched, together with a short buffer. The next segments follow as the viewer keeps watching.
Sized to the content. Each segment gets more or less data depending on its visual complexity. Fast motion and dense detail get more; simpler scenes get less.
Matched to the connection. Delivery adapts to the viewer’s available bandwidth as the ad plays. A fast connection receives a version adapted to those prerequisites. A slow one gets a smaller version that starts quickly and keeps playing.
Close to the viewer. Segments come from servers close to the viewer, so they arrive faster.
For creative teams
Upload your high-quality master as it is. We adapt delivery to each viewer, and set encoding using quality analysis, including VMAF, the industry-standard measure of how good video looks to viewers.
The technology exists to improve what happens after an impression has been bought: how quickly the ad appears, how well it plays and how long the viewer has to engage with it.
Independent studies, client campaigns and SeenThis campaign data show how that translates into measurable outcomes.
Agencies bring the strategy, buying and creative direction. Publishers bring their audiences, inventory and environments. SeenThis is the video advertising partner connecting the creative to the viewer, with technology that handles how the ad is prepared, delivered and played.
In practice, it fits the setup agencies already use. We prepare the creative, and the agency activates it through its existing ad server or DSP, such as Campaign Manager 360, DV360, The Trade Desk or Amazon DSP. The campaign then runs across open web inventory while we handle delivery and playback.
You’ve seen video ads. You haven’t SeenThis.
