Mitsubishi & PHD saw significant CTR uplift with SeenThis hybrid banners
Mitsubishi has always seen great results from video advertising, but video is expensive and can have low reach across the open web. Using SeenThis adaptive streaming, Mitsubishi and PHD were able to deliver video at massive scale to a low display CPM price point, delivering significant performance results across the campaign.
-25%
CPC
CPC on streamed SeenThis hybrid banners vs non-SeenThis display performance
+315%
CTR
Higher CTR on streamed SeenThis hybrid banners vs non-SeenThis display performance