SeenThis Partners with Etarget to Bring Better Video Advertising Outcomes to Central and Eastern Europe
SeenThis appoints Etarget as a CEE reseller, opening billions of high-performance impressions to brands and agencies across the region
BRATISLAVA / LONDON - Wednesday 8th July - SeenThis, the Swedish-founded video advertising partner on the open web, today announced a landmark reseller partnership with Etarget, Central and Eastern Europe's leading digital advertising network. Operating out of Bratislava, Slovakia, Etarget will represent SeenThis across the CEE region, giving local brands and agencies access to one of the most advanced creative delivery platforms in global programmatic advertising.
The partnership marks SeenThis's formal entry into the CEE market, bringing video advertising outcomes already delivered for more than 5000 brands across 50+ markets globally — to one of Europe's fastest-growing digital advertising regions.
A Proven Regional Leader, Backed by Cutting-Edge Technology
Founded in 2002, Etarget has spent over two decades building an unrivalled presence across Central and Eastern Europe. With deep-rooted relationships across agencies, publishers, and brand-direct clients in markets including Slovakia, the Czech Republic, Hungary, Poland, and Romania, Etarget brings the regional expertise, trusted infrastructure, and commercial reach to introduce SeenThis technology to a market primed for premium digital innovation.
"Etarget has been at the heart of digital advertising in CEE for more than twenty years," said Marcel Vass, CEO at Etarget. "We have always believed in bringing the best global technologies to our clients. SeenThis represents a genuine step-change in how digital creative is delivered**, and the** performance uplift speaks for itself. We are proud to bring it to the region."
Better Outcomes, at Scales
SeenThis's adaptive streaming technology fundamentally changes the way advertising creative reaches audiences. Rather than delivering static file downloads, SeenThis streams ads in real time, resulting in faster load times, higher creative fidelity, and measurable improvements in viewability and attention across every placement.
With billions of impressions already delivered across EMEA, SeenThis brings a body of performance evidence that sets it apart from conventional display solutions:
Viewability uplifts versus standard display delivery
Stronger attention metrics, driven by faster, higher-fidelity creative rendering
Minimized carbon footprint per impression, with independently verified sustainability credentials
Seamless integration with all major DSPs, including The Trade Desk — with zero disruption to existing agency or advertiser workflows
For CEE advertisers, many of whom have operated with the same delivery infrastructure for years, the partnership with Etarget creates an immediate, accessible path to world-class digital advertising performance.
"CEE is a region with enormous digital advertising potential, and Etarget is precisely the kind of partner that can unlock it," said Marcela Oguntoye, Partnerships Director at SeenThis. "Their market knowledge, client relationships, and operational depth across the region are unmatched. Together, we can offer local brands outcomes that were previously only accessible to the largest global advertisers."
A Partnership Built for the Region
The agreement positions Etarget as SeenThis's dedicated CEE reseller, with Etarget's Bratislava-based team offering fully managed service campaigns alongside a self-serve activation model for agencies and clients operating independently. Campaigns are activated programmatically, with SeenThis's technology sitting as a delivery layer within existing DSP infrastructure.
The partnership launches with immediate availability across Etarget's core CEE markets, with further regional expansion planned through 2026 and beyond.
About SeenThis
The open web holds massive untapped advertising potential. While brands chase reach on major platforms, audiences spend significant time across premium publishers and diverse content, but video advertising has historically underperformed here. SeenThis is changing that.
Our adaptive streaming technology proves the open web delivers, capturing more attention and exceptional results for brands while keeping publishers profitable and the internet independent. Since 2017, we've served over 40 billion impressions for 5,000+ brands across 50+ countries.
Brands deserve reach wherever audiences are, publishers deserve sustainable revenue, and the internet deserves to stay open. For more information, visit www.seenthis.co
About Etarget
Etarget is Central and Eastern Europe's leading digital advertising network, headquartered in Bratislava, Slovakia. Founded in 2002, Etarget has over two decades of experience connecting advertisers with audiences across CEE's most important digital publishing environments. Etarget provides managed and programmatic advertising solutions to agencies and brands across Slovakia, the Czech Republic, Hungary, Poland, Romania, and beyond. etarget.eu
