SeenThis and Partners Recognised Across APAC with Five Industry Awards
Singapore, August 18th 2026 - SeenThis and its agency and brand partners have been recognised with five industry awards across APAC, celebrating campaign innovation, creative technology and leadership across the region.
The recognition spans two major award programmes, with SeenThis and its partners recognised at the Advertising Awards Asia Pacific 2026 and the 2026 Marketing Excellence Awards Philippines.
At the Marketing Excellence Awards Philippines, SeenThis and WPP Media (OPENMIND) won Silver for Excellence in Multilingual Marketing for the Nestlé Carnation Everyday Creamer campaign, recognising the campaign's ability to adapt creative across languages and markets while maintaining a consistent brand experience.
At the Advertising Awards Asia Pacific, SeenThis and its partners received four awards. Together with dentsu Malaysia, SeenThis won Silver for Best Programmatic Advertising Campaign for its Guinness campaign. SeenThis's work with WPP Media OPENMIND Philippines, Nestlé Maggi and The Trade Desk received Silver for Best Display Advertising Campaign. SeenThis was also recognised with Silver for AdTech Team of the Year, while Tom Jones-Barlow, Vice President, SeenThis APAC, received Bronze for AdTech Leader of the Year.
Together, the awards reflect a growing focus across APAC on using creative technology to make digital advertising more relevant, engaging and effective across the open web.
Bringing creative to life in real time
The Guinness campaign demonstrates how technology can help brands respond to audiences in the moments that matter.
Together with dentsu Malaysia, SeenThis developed a dynamic, feed-based countdown ad that updated in real time as each Premier League match approached. Before kick-off, the creative displayed a live countdown; the moment the whistle blew, it automatically switched to tell fans the match was live, without requiring the campaign to be re-trafficked or the creative to be manually updated.
The campaign delivered:
8% lower CPM than Meta
74% lower CPV than Meta
46% video completion rate, compared with 6% on Meta
42% brand association for Guinness, with a 34% uplift - more than double its nearest competitor
The results demonstrate how combining dynamic creative with efficient media delivery can help brands respond to cultural moments while delivering measurable business impact.
Adapting creative across markets
The Nestlé Carnation Everyday Creamer campaign demonstrates another application of creative technology: helping brands deliver relevant experiences across diverse audiences and markets.
Working with WPP Media (OPENMIND), SeenThis supported Nestlé in reaching a market segment where the brand had lower visibility. The campaign combined creative execution and media delivery to strengthen both brand impact and media performance.
The campaign delivered:
9% higher ad recall
6% higher spontaneous brand awareness
30% higher CTR
13% lower CPM
18% higher reach
The results contributed to the campaign's recognition with Silver for Excellence in Multilingual Marketing at the 2026 Marketing Excellence Awards Philippines, highlighting the ability to adapt creatives across languages and markets without losing the impact of the original idea.
A changing role for video advertising across APAC
While every APAC market has its own media landscape, the campaigns recognised across these awards point to a broader shift in how brands are approaching digital advertising.
Advertisers are increasingly looking beyond reach alone, seeking environments that can combine quality, attention and measurable performance. At the same time, advances in creative delivery technology are making it possible to deliver richer video experiences across the open web without the compromises historically associated with digital video.
Tom Jones-Barlow, Vice President, SeenThis APAC, said: “These awards are a great reflection of the work our teams and partners are doing across APAC, but more importantly, they show how the role of technology in advertising is evolving. Whether it's responding to a live cultural moment or adapting creative across different markets and audiences, we're seeing brands use technology to make advertising more relevant, engaging and effective.”
He added: “Advertisers shouldn't have to choose between premium environments, creative flexibility and performance. When technology removes those trade-offs, the open web becomes a powerful place to build attention, engagement and real business outcomes.”
The recognition across APAC reflects the growing opportunity for brands, agencies and technology partners to work together to create advertising experiences that are both creatively ambitious and commercially effective.
As video advertising continues to evolve, SeenThis will continue working with brands and partners across the region to deliver high-quality creative experiences that capture attention and drive measurable outcomes.
About SeenThis
The open web holds massive untapped advertising potential. While brands chase reach on major platforms, audiences spend significant time across premium publishers and diverse content, yet video advertising has historically underperformed here. SeenThis is changing that. Backed by proprietary adaptive streaming, SeenThis proves the open web delivers, capturing more attention and exceptional results with cost effective video.
Since 2017, SeenThis has served billions of video streams for 5,000+ brands across 50+ countries. Brands deserve reach wherever audiences are and the internet deserves to stay open. For more information, visit www.seenthis.co
