Transforming traditional display inventory into dynamic video for FIFA World Cup 2026

We partnered with AB InBev Argentina, the world's largest beer company, to turn standard display placements into full HD video experiences for Michelob ULTRA, an official FIFA World Cup 2026 sponsor, including a dynamic countdown to the kick-off match.

No new inventory. No special placements. Just the open web delivering premium video attention at display scale.

6x CTR

1% vs. a 0.15% benchmark (6x the industry standard)

8–12 seconds

average view time

1% vs. a 0.15% benchmark (6x the industry standard) on a 15-second video

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”Partnering with SeenThis allowed us to bring Michelob ULTRA's storytelling to a far more immersive format within our media mix. The combination of dynamic creative, Full HD video streaming, and an optimized user experience delivered attention and engagement levels well above traditional display benchmarks.”

– Rodrigo Olmedo Martinez, Programmatic Project Manager, AB InBev Argentina