Feeds: Your ads, always up to date

Setting up feed-based ads usually means custom code, a support ticket and waiting. With Feeds in SeenThis Studio, you can do it yourself: connect your feed, map it to your ad and filter what appears.

The sale ends at midnight. Tomorrow starts a new daily offer, and two of today’s bestsellers are close to selling out. With Feeds in SeenThis Studio, the campaign handles all three. Your ads read straight from your product data, so each new offer replaces the last one on schedule, and products appear only while they’re in stock. Prices, availability and product details stay up to date for the full campaign. A retailer can rotate daily deals across its range, a travel brand can work with fares that move throughout the day, and a car dealer can feature new models as they arrive. Your team no longer has to rely on manual updates, since the campaign keeps pace with the data behind it automatically.

From one feed to every ad

Use the product feed you already have in CSV, XML, JSON or Google Sheets, or create a new one from scratch in SeenThis Studio. If your data lives in more than one place, you can combine sources, taking prices from one feed and availability from another, so each team can keep working in the system it already owns.

Once the feed is connected, you map its fields to the dynamic parts of the creative, and the ad fills itself with the right product information. Feeds also turns images made for product pages into lightweight assets ready for the ad.

The whole setup is self-serve, so teams can launch a campaign, change what is shown or update the setup on their own schedule, with support there whenever they want a hand.

Choose what appears

Your product feed may hold thousands of items, but an ad works best with a curated selection. Filtering and sorting let you narrow the feed down to exactly the products you want to use, whether that's a category, a price range or everything currently on sale. You can then decide how those products appear, either in a defined order or at random.

Combined with Animations in SeenThis Studio, you also decide how they move: products can enter, leave and take the spotlight in the ad exactly the way you want, while the feed keeps every price and detail current.

Built to update at scale

Feeds matters most when campaigns run across many products and creatives. A single feed can power multiple ads, with each one staying in sync with the data behind it. When a sale price changes, every ad updates at the next feed refresh, and you set how often the feed refreshes for each campaign. When an item leaves the feed, it leaves every ad too, and the next in line takes its place. The campaign can keep running while the products, prices and offers behind it change.

This is also where Feeds connects to the wider SeenThis technology. In video display ads, the video and the product information are kept as separate layers: the video plays while the browser draws product images, prices and buttons on top. Feeds updates those layers, so the offer can change while the video stays exactly as it is. 

At SeenThis, we develop the creative tools, animation engine, video encoding, adaptive streaming and player ourselves. Feeds sits within that same system, so a price change in your feed reaches live ads directly, with no new creative build and no re-trafficking.


Want the technical details? Read more about how Feeds works

Ready to try it yourself? Contact us to learn more about SeenThis Studio