FreakOut Partners with SeenThis to Strengthen Video Delivery for Rich Media Creatives in High Impact
FreakOut, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Keiji Tokiyoshi; hereinafter "FreakOut") has begun a partnership with SeenThis Japan K.K. (Headquarters: Minato-ku, Tokyo; Managing Director: Yukihiko Imamura; hereinafter "SeenThis Japan"), a video advertising partner transforming how brands distribute video across the open web, for FreakOut’s rich media advertising format "High Impact."
Through this partnership, SeenThis's technology can now be used to deliver the video portion of High Impact creatives. By adapting video delivery to each user's viewing environment, FreakOut can deliver high-quality video more efficiently, reducing load times while maintaining the quality of the creative experience.
Background of the Partnership and Market Challenges
Demand for rich media creatives that make use of video and interactive formats has continued to grow in digital advertising. High Impact ads in particular can use larger ad spaces than standard banner ads, combining video and other elements to deliver highly visually compelling creatives.
At the same time, using high-quality video in advertising increases file size, leading to longer load times or placing greater demands on the network depending on the user’s connection and device. In recent years, browsers have increasingly moved to restrict ads that place an excessive load on data usage or processing—Google Chrome’s "Heavy Ad Intervention" being a prominent example—making it an important challenge for both advertisers and media companies to balance creative expressiveness with page performance.
Against this backdrop, FreakOut has partnered with SeenThis, which specialises in video delivery technology, in order to deliver higher-quality rich media creatives on High Impact while reducing the load on users.
About the Partnership with SeenThis
Through this partnership, SeenThis’s delivery technology can now be used for the video portion of FreakOut’s High Impact advertising format.
SeenThis uses its proprietary adaptive streaming technology to efficiently deliver video data according to each user’s viewing environment. This makes it possible to deliver high-quality video while reducing the load placed on users when watching it.
Through this partnership, FreakOut aims to achieve both greater creative expressiveness and higher delivery quality for video creatives in High Impact advertising, providing a comfortable ad experience for users and highly compelling rich media creatives for advertisers.
Attention Measurement Through a Measurement Scheme with Lumen Research
In addition, FreakOut’s High Impact ads can be evaluated using an attention measurement solution available through SeenThis’ collaboration with Lumen Research (Headquarters: London, UK; hereinafter "Lumen"), a leading company in attention measurement.
This solution makes it possible to quantitatively assess how effectively the visual impact of large-format ads and the quality of video delivery capture users’ attention.
Future Outlook
Going forward, FreakOut will continue working with SeenThis and other external partners to improve the environment for delivering higher-quality rich media creatives in High Impact advertising. By combining improvements in delivery quality with proof of effectiveness through Attention attention measurement, FreakOut will keep demonstrating the value of rich media creatives quantitatively and driving ongoing improvement, working to realize advertising experiences that are valuable to both advertisers and users.
About SeenThis
The open web holds massive untapped advertising potential. While brands chase reach on major platforms, audiences spend significant time across premium publishers and diverse content, but video advertising has historically underperformed here. SeenThis is changing that.
As a video advertising partner, SeenThis proves the open web delivers, capturing more attention and exceptional results with cost effective video that keeps publishers profitable and the internet independent. Since 2017, SeenThis has served billions of streams for 5,000+ brands across 50+ countries.
Brands deserve reach wherever audiences are, publishers deserve sustainable revenue, and the internet deserves to stay open. For more information, visit www.seenthis.co
･Company name: SeenThis Japan K.K.
･Representative: Managing Director, Yukihiko Imamura
･Location: 2-20-7 Azabu-Juban, Minato-ku, Tokyo
･URL: https://seenthis.co/ja/
･LinkedIn: https://jp.linkedin.com/company/seen-this-japan
About FreakOut, Inc.
FreakOut is a marketing technology company that was the first in Japan to commercialize real-time trading of internet advertising.
Built on one of the largest advertising inventories and data sets in Japan, FreakOut develops and provides the marketing platform "Red," the location-based marketing platform "ASE," "HAWK," an AI agent offering hands-on support for the latest social media advertising, and the AI-powered product "alpaka," among others. Through a diverse range of formats—including display, native, video/CTV, High Impact, and DOOH (out-of-home advertising)—combined with precise targeting, FreakOut helps companies solve their business challenges. FreakOut also supports the construction of custom advertising infrastructure tailored to the needs of a wide range of businesses.
Since its founding, FreakOut has thoroughly pursued transparency and countermeasures against ad fraud, striving to realize advertising that is "not disliked" and a "trusted advertising space." FreakOut continues to take on the challenge of transforming advertising from something that gets in the way into "an encounter with useful information," contributing to the healthy development of the digital marketing industry.
･Company name: FreakOut, Inc.
･Representative: Representative Director Keiji Tokiyoshi
･Location: Sumitomo Fudosan Roppongi Central Tower 7F, 7-15-9 Roppongi, Minato-ku, Tokyo
･URL: https://www.fout.co.jp/freakout/
