SeenThis Appoints Key New UK Commercial Directors

Today, SeenThis announced three new senior UK hires. Andrew Webb will serve as the company’s Group Commercial Director for Media. Matthew Upton is the new Group Commercial Director for AdTech & Infrastructure partnerships. Charlie Raper is Group Commercial Director for Agencies. The three new hires are based out of the UK office and will report to Nick Titmus, General Manager UK of SeenThis.

Andrew Webb

Andrew is responsible for driving revenue and growth across publishers, media houses and retail media companies. Andrew will unlock the potential of SeenThis adaptive streaming technology to reduce data transfer, speed up site load time to improve user experience, drive creativity and ultimately revenue for media owners in a more sustainable way. 

Andrew is an entrepreneurial and tenacious business leader with established roots in brand building, digital media, publishing and content creation. He joins SeenThis UK with over twenty years of experience in media sales roles. Andrew has previously held positions at News International, Time Inc., The Economist and most recently held the position of Commercial Director at the Mail Metro Group.

Matthew Upton

Matthew is responsible for driving revenue & growth with clients across advertising technology companies; working with companies across the supply, demand, and infrastructure channels to adopt SeenThis streaming products to enable the delivery of high-definition creative assets with minimal load times for increased performance.

Matthew has worked in digital media for 14 years, having spent the last 8 years at MiQ. Most recently Matthew was the Sales Director for China where he scoped out and built the commercial operation for MiQ’s growth into China, now a major business unit and strategic pillar for the business.

His previous experience includes roles including Harvest and Starcom Mediavest.

Charlie Raper

Charlie is responsible for driving revenue and growth across our agency business and partnerships. His experience in Mobile, Content and Programmatic makes him a valuable member of the SeenThis family and his role as Group Commercial Director leading the Agency Sales Team is pivotal to the growth of the company.

Originally from Australia, Charlie began his media career in 2007 as an Agency Planner-Buyer with Dentsu Aegis. He moved to the UK to work as a Commercial Director for Outbrain to lead their sales team, promoting premium content for brands and agencies. Later, at Amobee, he led the EMEA Programmatic team, taking to market their DSP / DMP solution. 

“Andy, Matthew, and Charlie are great additions to our team as we grow our partnerships with major global agency holding companies, media companies, and marketing & advertising technology companies. The new UK team in place is committed to increase the adoption of streaming technology at scale across the whole advertising industry - providing higher quality and performance as well as a proven reduction in data transfers. The future is tremendously exciting”, said Nick Titmus, General Manager UK at SeenThis.

Oct 19, 2022