SeenThis Named a Finalist in the 2022 AdExchanger Awards
Innovative Streaming Tech To Avoid CO2 Emissions in Digital Advertising Places In The “Best Early Stage Technology Company” Category
London UK, September 28, 2022 - Today, SeenThis, a technology company offering innovative, streaming solutions for digital advertising, announced that the company is a finalist for Best Early Stage Technology Company in this year’s AdExchanger Awards. The winner will be announced on October 17 in New York at the Programmatic I/O Awards Gala.
SeenThis’ adaptive streaming technology uses lower data transfer on ad campaigns while delivering an impeccable user experience - delivering a more efficient advertising solution avoiding carbon footprint than if the campaign used legacy ad serving to show the same ad. SeenThis’ methodology to measure data footprint reduction in CO2 emissions is validated by leading provider of applied impact solutions, Doconomy.
The entry describes how SeenThis enables agencies, advertisers, publishers, and ad-tech clients to create a scalable, high quality and cost-effective video leveraging display inventory. Their unique technology transforms digital advertising by improving performance while using less data ad-for-ad.
With streaming technology, brands can run high-quality video in display to create beautiful user experiences that are more efficient than if they used legacy ad serving technology.
“We’re on a mission to educate advertisers on how data transfers and excessive data waste is driving unnecessary CO2 emissions in digital advertising. At SeenThis, our adaptive streaming technology delivers high quality content minimizing sending uncalled-for data – leading to increased user experience as well as contributing to creating a more energy efficient internet. We’re thrilled that this innovation has been recognized by AdExchanger”, said Jesper Benon, CEO at SeenThis.
Sep 28, 2022