SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform
The video certification process gives SeenThis clients the option of having IAS validation of video metrics - an industry-first for video display
London, UK - 13th February 2024: Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video using SeenThis’ technology.
Marketers using SeenThis can now add IAS within the platform to measure video metrics of a campaign and its video creatives. The new video certification ensures accurate measurement while also helping to ensure viewability and combat invalid traffic (IVT) for advertisers, giving advertisers the confidence that their ads are being seen by real people, driving results and minimising fraud.
“It’s important that advertisers have full control over their digital media campaigns, with granular insights that provide better measurement,” said Csaba Szabo, Managing Director EMEA, IAS. “Together with partners such as SeenThis, we’re able to provide marketers added confidence with even greater levels of transparency and actionable data to deliver results for their campaigns.”
“We’re really happy to announce our partnership with IAS, which will be a major asset to brands using video at the heart of their campaigns. This video certification marks an important milestone in ensuring stronger accountability and transparency in the digital ecosystem.” adds Jesper Benon, CEO at SeenThis.
“IAS is aligned with many of our goals, analysing the value of digital advertising placements while addressing issues around fraud, viewability, brand risk and media quality. We are delighted to partner with its team as we continue our mission to enhance performance while aiding our clients’ efforts to increase transparency and reduce the negative impact of their digital advertising on the climate.”
SeenThis has developed proprietary adaptive streaming technology that enables emissions reduction by decreasing the amount of data wasted in serving an ad. This is done in various ways, including only streaming content when it is in view, and only displaying creative content that user conditions allow.
About SeenThis: Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet – for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co
About Integral Ad Science: Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Press Contact: Maryum Sheikh, Press Lead at The Digital Voice press@thedigitalvoice.co.uk
Feb 13, 2024
