Amobee Partners With SeenThis to Deliver Streaming Advertising at Scale
Amobee expands video-led strategy with SeenThis maximising consumer attention through adaptive streaming ad technology within display placements.
LONDON, UK (April 20th, 2022) – Today, Amobee and SeenThis have announced a partnership which brings innovative streaming ad technology to the Amobee platform. The two companies are united in delivering a solution that alleviates the major limitations of traditional video advertising - limited supply, compressed videos and high CPMs. The partnership allows brands to stream their high-quality video assets using SeenThis technology across Amobee’s global scale of supply and publisher partners - without being limited to video ad placements.
This relationship gives Amobee's customers the ability to dramatically improve viewer experience as well as video scale and ROI. SeenThis’ groundbreaking screen experience enables advertisers to stream high-quality video creatives in display placements across the programmatic ecosystem, without concern of ad load times and creative sizing. SeenThis’ technology is incredibly efficient, delivering video experiences that are even more lightweight and lightning fast than a still display banner.
“We see a future where there is no divide between branding and performance campaigns, but rather a spectrum of media formats aimed at driving core business KPIs – all of which must deliver a high-quality consumer experience. Our partnership with SeenThis not only exceeds these ambitions to drive performance for consumers and brands alike, but also does so under sustainable and environmentally-friendly impacts”, says Piper Heitzler, Head of Growth, EMEAat Amobee.
The streaming capability from SeenThis also delivers a more sustainable advertising ecosystem given Amobee’s global volume of ad impressions. SeenThis’ capability, combined with Amobee’s expertise in delivering highly relevant contextual ads using its own proprietary tool, Brand Intelligence, enables advertisers to drive engagement more effectively, as well.
“With SeenThis’ technology, advertisers are able to stream high-resolution video content to create more innovative, engaging, and efficient display ads – without changing their workflows or their existing ways of working. At the same time, Amobee will reduce the amount of data needed to deliver high-quality video, increasing site performance while delivering greener campaigns for their clients”, says Thomas Houge, CCO at SeenThis.
For more information, please contact:
Naomi Cykiert, Integrated Marketing and Growth Manager, EMEA.
SeenThis & FLB Europa
Lisa Jonsson, Public Relations Strategist at FLB Europa.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimise outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimise their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content. With billions of streams served for more than 1000 brands in over 40 countries, the company is on a journey to reshape the internet — for good. Working across eight offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy efficient Internet. For more information, visit seenthis.co.
Apr 20, 2022