Introducing Adaptive Image Stream

In today’s digital landscape, where consumer expectations are soaring, and privacy concerns are more pressing than ever, businesses are increasingly focused on delivering seamless and personalized advertising experiences. In order to capture and retain consumer attention, businesses rely on key metrics such as click-through rates (CTR), dwell time, and scroll depth. These metrics offer valuable insights into consumer engagement and help shape strategies that resonate with target audiences. 

However, amidst these considerations, one factor often stands out as paramount: load time - the time from the website calling the creative asset to the time a consumer sees it.

Introducing Adaptive Image Stream, by SeenThis Adaptive Image Stream, by SeenThis, promises to deliver lightning-fast load times, no matter the size of your quality creative. By seamlessly combining speed and performance, Image Stream ensures that your high-quality ads appear instantaneously, capturing audiences' attention without delay

What’s more, our newly upgraded Image Stream is now available in our Creative Platform, meaning you can drag, drop, edit and activate your ad creatives, efficiently and effectively. In fact, SeenThis drives 1.7x more attentive seconds vs. conventional tech, according to a Lumene Attention Study.

Adaptive Image Stream in our Creative Platform provides:

doneState-of-the-art quality targeting based on visual perception rather than a mathematical approach

doneMulti-file bundled delivery optimised for the user’s environments and conditions 

doneA first-of-its-kind streaming technology to maintain quality, and ensure delivery, while reducing unnecessary data transfer for larger creatives

Why Speed Matters Slower load times can significantly harm the user experience. A delayed ad not only frustrates users but can also negatively affect session length, a site's attention score, consumer bounce rates, and overall customer retention. In an age where users expect instant gratification, even a few seconds of delay can lead to lost opportunities.

Many users cite interruption and slow speeds as their primary reasons for installing ad blockers. Today, 32.8% of internet users worldwide report using an ad blocker, due to invasive, heavy & slow-loading ads, poor load times, and limited data usage. Once these blockers are in place, businesses lose a crucial channel for engaging with their audience. This underscores the need for innovative solutions that enhance creative content delivery rather than hinder it.

Blending Creativity and Performance with Image Stream In the bid to speed up load times, advertisers shouldn’t be letting their creativity fall to the sidelines. Traditionally, high-quality ads - both static and video - can mean larger file sizes and therefore slower load times. But this doesn’t have to be the case.

Striking the right balance between creativity and performance is essential. With SeenThis, advertisers must focus on optimizing their content to minimize load times without compromising the quality or effectiveness of the message.

What can you achieve with Adaptive Image Stream?

doneFaster Load Times Mean Higher Attention Scores:

doneReduced Data Transfer for High-Quality Creatives:

doneEnhanced Control for Agencies:

In the race to capture human attention, businesses must recognize the critical role that load time plays in the success of personalized advertising. By focusing on both creativity and performance, businesses can ensure that their ads not only capture attention but also retain it.

In a world where attention is a scarce resource, every second counts. Make sure your quality ads are not just seen, but seen instantly.

Aug 14, 2024