SeenThis expands globally with a new office in France

Swedish media tech company SeenThis continues to grow its business by expanding its infrastructure and service offerings globally. The company is now opening its European office hub in Paris, with the aim to serve the company’s quickly growing number of clients in the French, German and other European markets. In conjunction with opening the new office, SeenThis has appointed Jean-Robert Mamin as General Manager Global Accounts & Expansion, Managing Director France and Franck Delaban as Director Global Accounts, with the aim of enhancing its business at worldwide scale.

Seen This is a leading provider of technology for streaming ads across the display universe, serving billions of streams for 1200+ brands worldwide. With SeenThis' adaptive streaming technology, advertisers can distribute high-quality video ads across the display advertising ecosystem without having to compress files to traditional file size limitations, ultimately elevating the ad performance while reducing the CO2 footprint of digital advertising. 

With a rapidly growing number of clients in Europe, the company is now opening an European office hub in Paris, adding on to the headquarter in Stockholm and locations in Oslo, London, Copenhagen, New York, Singapore, and Sydney. To lead the expansion, SeenThis has appointed JR Mamin as General Manager Global Accounts & Expansion, Managing Director France and Franck Delaban as Director Global Accounts. 

With over 25 years of experience in the advertising and media industry, Mamin and Delaban will focus on developing SeenThis business in European markets, working closely with existing clients as well as establishing new partnerships. Prior to joining SeenThis, JR Mamin was Managing Director at Axel Springer in Paris/Berlin before joining the European Search Engine Qwant as CRO for the past 2 years. Franck Delaban worked as Head of Media Market Research at ARTE and at Axel Springer as Deputy Managing Director.

"We're thrilled to open up our office hub in France, a central position to reach out to headquarters of major European actors as well as European hubs of large international groups. France also has a reputation for its tech excellence, so this is a great match” says Jesper Benon, co-founder and CEO at SeenThis. “In addition, we are very happy to have JR and Franck join the SeenThis family. With their energy and industry experience, we are looking forward to great success in establishing and scaling up SeenThis globally.”

“SeenThis’ unique technology has transformed digital advertising and is now becoming the standard in many parts of the world”, says JR Mamin. “Based on the proven performance of streaming, I am very excited about how we can better serve advertisers, agencies and publishers at a local and global level.”

“Having spent my career at companies focused on how ads are targeted to consumers, I’m excited to join SeenThis to enhance what those consumers are ultimately seeing.“ says Franck Delaban. “After our first weeks opening up the new Paris hub the initial response has been very encouraging, and we are just getting started.”

For more information please contact:

Jean-Robert Mamin

+33 6 80 70 77 01

Mar 14, 2022