SeenThis Customers who have switched from static and animated banners to streamed video in display see significant improvements in Click-Through Rate, Cost per click and CPM. Video attracts more attention than static. And, with SeenThis, your video ads will load instantly, which drives more clicks and conversions. Tiger Beer wanted to switch from static and animated banners to streamed video in display and get instant-loading ads. Compared to Tiger’s display benchmarks, CTR was increased by 283%, CPC was reduced by 68% and CPMs were reduced by 9%. Sales increased by 15% during the campaign period.